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April 23, 2004 (8:32 AM EDT)

Report: Google's IPO Is Imminent

Report: Google's IPO Is Imminent

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It looks as if Google is about to make the formal announcement that it is going public.

The popular search firm said months ago that an IPO was in the works. On Friday, the Wall Street Journal reported that the IPO process, itself, is imminent. The public offering should establish a value for the company, possibly in the $25 billion range, according to the optimistic estimates of Wall Street investment bankers.

Although Google is far and away the most popular Internet search engine, some robust competitors are beefing-up their search engines, too. These include Microsoft, Yahoo!, and Amazon.


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Ari Balogh was named to the post of chief technology officer as the companys for a "realignment" of employees.

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