By Antone Gonsalves , TechWeb Technology News
Fox Interactive Media, LookSmart and the Tribune Co. are among major publishers that have launched their own auction-based platform for selling non-premium advertising space, the platform vendor said Monday.
The three publishers, along with Community Connect, Six Apart, Tickle and WomensForum, are using Right Media's Publisher Media Exchange, unveiled Monday at the Brand Summit in Henderson, Nev.
PMX enables publishers to consolidate inventory, and provide an automated way for advertisers and ad networks to compete for the cost per impression for banner ads and text links. In addition, PMX gives publishers direct access to Right Media's network of advertisers.
"When publishers simply put that inventory in the hands of third-party intermediaries, they inevitably leave money on the table," Michael Walrath, chief executive and founder of New York-based Right Media, said in a statement. "PMX is a simple and efficient solution to regain control of and restore value to inventory that has been set adrift."
Try TechWeb's RSS Feed!Lowes seeking Information Security Analyst II in North Wilkesboro, NC
United Nations Foundation seeking Systems Administrator in Washington, DC
World Book seeking Java Technical Lead in Chicago, IL
Advanced Workstations in Education seeking Software Developer in Chester, PA
Silicon Labs seeking Automotive Market Segment Director in Austin, TX
For more great jobs, career-related news, features and services, please visit our Career Center.
TechWeb's FREE e-mail newsletters deliver the news you need to come out on top.
Get definitions for more than 20,000 IT terms.
Editorial and vendor perspectives
