TechWeb

Zona De Sabor Launches New Tablet Experience Sponsored By Lexus

Dec 28, 2012 (05:12 AM EST)
URL: http://www.techweb.com/show-press-release/X939800/zona-de-sabor-launches-new-tablet-experience-sponsored-by-lexus.html

Zona de Sabor Continues to Grow and Serve the Latino Audience in Partnership with Lexus and Boost Mobile

NEW YORK, Dec. 28, 2012 /PRNewswire/ -- Digital media leader Interactive One has expanded its Latino market influence with the launch of Zona de Sabor, an entertainment news website targeting young, urban Latino Americans. Zona de Sabor serves as a Latino entertainment and news hub, joining an expanding family of Interactive One websites that are leading the category. ZonadeSabor.com is a complement to MiGente.com, Interactive One's social media site targeting the same demographic, and serves up the hottest music, television, film, and fashion news for acculturated Latinos.

(Logo: http://photos.prnewswire.com/prnh/20121228/PH34851LOGO)
(Logo: http://photos.prnewswire.com/prnh/20120910/PH71332LOGO)

"We've built a reputation for launching and growing new websites like HelloBeatiful.com, TheUrbanDaily and BlackPlanet Radio, as well as enhancing content and increasing traffic for established ones through our work with brands like American Airlines' BlackAtlas.com," said Tom Newman, President, Interactive One. "Zona de Sabor extends our reach in the growing Latino community, allowing us to provide our content expertise and digital services to a broader urban audience."

"We're thrilled to have Boost Mobile and Lexus partner with us in launching Zona de Sabor.  Together we will build stronger relationships with the Latino community by providing best in class content," said Keith Bowen, Chief Revenue Officer of Interactive One. "Lexus recognizes the value of ensuring our readers can access our content anytime, which led them to partner with us to launch Zona de Sabor on the tablet with the goal of providing content for today's active and on the go consumers."

New Tablet Experience
The launch of Zona da Sabor on the tablet leveraging the Onswipe platform allows readers to engage with content through a touch enabled experience. Onswipe creates the functionality for a pixel perfect layout that is customized to both the branding and audience. Zona de Sabor readers will enjoy the same high quality editorial they access on the desktop, now on their tablet, plus a highly-engaging, full-page interstitial from Lexus, reminiscent of the print experience.

"Onswipe is reinventing the way the world experiences the web for touch," said Onswipe CEO Jason Baptiste. "Our platform makes it incredibly easy for a publisher like Zona de Sabor to provide an engaging, app-like experience in the mobile browser."

For Latino lifestyle and entertainment news, visit http://www.zonadesabor.com.

ABOUT INTERACTIVE ONE
Interactive One has more than 15 million members and reaches millions of Black Americans and Latinos each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive online resource for the urban community through its suite of social, content and radio sites such as the iconic BlackPlanet (www.BlackPlanet.com), the newly launched BlackPlanetNEXT (www.BlackPlanetNEXT.com), and the new BlackPlanet RADIO (www.BlackPlanetRadio.com), the digital industry's first social radio website created for the African American community. Interactive One is also home to several leading content sites including: NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (www.TheUrbanDaily.com), the eyes and ears for Black Americans looking for what's hot online, on the airwaves, in theaters, and on the street; HelloBeautiful (www.HelloBeautiful.com), the definitive lifestyle resource for today's Black woman; Elev8 (www.Elev8.com) a site devoted to elevating the mind, body and spirit. 

Interactive One was launched by Radio One, Inc. in 2008 to complement Radio One's existing portfolio of media companies targeting Black Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American and urban community. 

 

 

 

SOURCE Interactive One