WOOLRICH, Pa., Dec. 12, 2012 /PRNewswire/ -- Woolrich, the Original Outdoor Clothing Company, today unveils "WoolrichUSA.com," a digital storybook and catalog that weaves together 182 years of manufacturing history with its 2012 collection of made-in-the-USA wool blankets.
WoolrichUSA.com blends vibrant imagery, intriguing company lore, and the ability to "buy now" for every blanket style into a modern flipbook format.
"As the operator of America's oldest, continually operating woolen mill, Woolrich has a full archive of stories to be told. The digital storybook and catalog allows us to tell our story in a truly modern way, reaching out to both current and new audiences," said Nick Brayton, Woolrich president.
Woolrich's US-made blanket offerings include an all-new 100% wool collection; the US Heritage tribute collection; and a plush and stylish group of American Wool Blends.
The dynamic, digital design of WoolrichUSA.com uses the American-made blankets as the backbone for numerous sidebars of engaging content, photography, and a few hidden twists.
Storytelling features at WoolrichUSA.com include tales from its founding in 1830, voices of the Civil War, and insights into today's modern manufacturing era.
Because all blankets are not created equal, WoolrichUSA.com also debuts a new "Blanket Rating" system to aid in the selection process. The Blanket Rating system includes a warmth rating of 1 to 10 in each category, as well as indoor/outdoor recommendation.
An established leader in domestic manufacturing, Woolrich is recognized as the Original Outdoor Clothing Company. Woolrich is known as the authentic heritage brand for quality wool and made in the USA expertise. Their passion for the American outdoors is reflected in every blanket and garment that carries the Woolrich name.
Since 1830, Woolrich has made clothing for Americans to do their jobs and follow their passions outdoors. Founded by John Rich on the simple idea of making the best quality woolens for area woodsmen and settlers, Woolrich is now recognized around the world as The Original Outdoor Clothing Company. Woolrich carries on the tradition of its founder by making purposeful products for people to enjoy and explore the outdoors. The Woolrich Woolen Mill, located at the company's headquarters in Woolrich, Pennsylvania, is the oldest vertically integrated woolen mill operating in the United States, producing renown made in USA woolen fabrics sold to discerning brands worldwide. www.woolrich.com