NEW YORK, Nov. 23, 2012 /PRNewswire/ -- You need a cleaner to look after you when accepting "permission requests." And now it is here, with the launch of MyPermissions (https://mypermissions.com/?utm_source=permissions_story), the cleaner that puts app security where it belongs: you.

All this year there has been a ton of research revealing how identity theft affects many more millions than originally thought, costing victims countless hours and money in recovery and repair. What causes online fraud? Combination of a lack of consumer knowledge regarding protecting one's identity online; growing comfort with, and trust in, social platform providers; the need for social platforms to generate revenue; and a lack of standards or policing of these standards.

• Phishing attempts using this information can be used to gain trust in order to obtain non-public information through online conversations. A Portland company was attacked with false Better Business Bureau complaints to obtain info about the company and its employees.
• GPS enabled phones sharing your location can reveal sensitive information like your home address, work address and places you visit.
• Ninety-five percent of Facebook profiles have apps permitted; many of which can be used for malicious and criminal purposes.
• False profiles fuel resume fraud or defamation of character. A reporter recently was defamed via profile to include misleading posts and intellectually inconsistent political positions.
• An American soldier abroad in Iraq discovered his bank account was repeatedly being accessed online and drained with nothing more than his name, e-mail and Facebook profile.

That's where MyPermissions steps in.

MyPermissions automatically scans permissions - and alerts users when new apps gain access to personal info from the cloud. When a user wants to revoke new access, they simply communicate with MP in one click and the tool acts as a "cleaner" and rids them of insecure or unwanted permissions that have been unknowingly granted.

The thought behind MyPermissions, an Israeli-based startup, is that if granting permissions is a matter of a single click, then revoking and cleaning them should be that simple. Find out more when Olivier Amar, CEO and Co-Founder, is in NY next week (November 29 – December 1).

For more information contact Richard Laermer, CEO RLMPR, 212-741-5106 ext 216 or myp@rlmpr.com

SOURCE MyPermissions