NEW YORK, Nov. 8, 2012 /PRNewswire/ --
The Key Facts:
Dan Neely, CEO, Networked Insights:
"Today's challenger brands understand the power that can be harnessed in social data with the right analysis that extracts hidden, counter-intuitive consumer trends. With SocialSense, we've combined our industry-leading semantic analysis firepower with the ability to define audience insights, discover the most compelling trends and recommend the most impactful actions to optimize marketing. More than 30 of the largest global brands have worked with our company and used our technology-driven solutions to improve marketing. This announcement is major step in making our exclusive technology platform available to more leading marketers, which will ultimately help them dominate their industries."
Dan Cropsey, SVP Product, Networked Insights
"We are fortunate to have helped apply the most powerful marketing dataset ever to several world-class brands and marketing innovators. Now with SocialSense much of those technologies, data investments and best practices are directly available to inform more brands and more marketing decisions."
Additional Information & Highlights:
About Networked Insights
Networked Insights is transforming the way companies make marketing investments by informing decisions with real-time consumer data. Our enterprise-class analytics solutions uncover audience interests that brands use to stay in-sync with their customers. The result is discovering the minimal effective amount of spend and improving marketing performance.
Over the past six years, Networked Insights has provided solutions to enterprise clients like GE, MillerCoors, Proctor & Gamble, Samsung, Revlon, and Viacom who leverage social data to improve efficiency and effectiveness across the entire marketing lifecycle.
Networked Insights has a history of innovation and industry recognition. In 2012, Networked Insights was named one of world's 50 "Most Innovative Companies" by Fast Company and was declared as "unrivaled in socially informed media planning and buying" by Forrester Research.
SOURCE Networked Insights