Safari Multimedia: Bite the Wurst online!

Oct 23, 2012 (04:10 PM EDT)

NEW BRAUNFELS, Texas, Oct. 23, 2012 /PRNewswire/ -- A new, interactive tourist site,, lets tourists plan their visits to New Braunfels' annual, world-famous Wurstfest Nov. 2-11 using any hand-held device.

Wurstfest boasts the finest in Alpine and Bavarian-style entertainment in Texas. The virtual biting-of-the sausage and the tapping-of-the-keg kick off at 5 p.m. Nov. 2.

"The provides real-time information about everything going on in Gruene and New Braunfels year-round," says Ken Armke, publisher of the printed New Braunfelser, distributed throughout central Texas. "We've optimized the site for devices like droids, iPhones and iPads because that's what most of our visitors use while they're in town or headed this way. Of course, if you're old-school like me, you can still find us on your desktop by typing"

He anticipates visitors to the historic town of Gruene – which attracts over one million visitors each year – will find the guide to the Central Texas attraction most-helpful.

Site visitors are treated to live webcams, photos, videos and information about all area attractions and non-profits, including restaurants, hotels, festivals, museums, theaters and even local services. Real-time weather, river levels, and a calendar of events also feature prominently on

"We would never overlook the thousands of teens and young adults who enjoy tubing on the Guadalupe and Comal rivers," Armke says. "Or those who want to know weather conditions at the Schlitterbahn."

Because New Braunfels and Gruene also host thousands of 'winter Texans,' provides comprehensive information about away-from-home amenities long-term residents need.

"We've created an offering that provides a virtual tour of all the fun as well as all of the day-to-day information you need to enjoy life in our area," Armke says. "Germans think of everything!"

The website is the brainchild of Canyon Lake-based Joe Massucci and Stephanie Lieber Johnson of Safari Multimedia, a web-development company specializing in marketing and public relations. Clients include Fortune 100 companies as well as local landscapers and writers.

"We plan to use our expertise to add e-commerce and other functionalities to the site, such as the ability to sign up for special events like 5Ks or make online Paypal arrangements," Massucci says. "If our advertisers and readers can think it, we can do it."

The site is one of the first, for-profit tourist portals in the United States that focuses exclusively on a single town.

CONTACT:  Stephanie Johnson, +1-713-550-7014,


SOURCE Safari Multimedia