TORONTO, Oct. 2, 2012 /PRNewswire/ - With more comedies, more dramas, and more destination viewing, Citytv's momentum continues with double-digit audience growth and market share increases across the country in key demos during fall premiere week.
From September 24 to 30, Citytv gained 22 per cent market share nationally (P2+) over last year's premiere week, with a year-over-year audience increase of 34 per cent in total P2+ audiences, and 44 per cent in the key A25-54 demographic.
"Without a doubt, this is Citytv's strongest - and most competitive - prime-time schedule in network history. And the viewers clearly agree," said Scott Moore, President, Broadcasting, Rogers Media. "With Citytv's expanded footprint, we are now in more than nine million homes, reaching more viewers than ever before, and our goal of delivering our world-class content to a national audience is firmly within our grasp."
Added Malcolm Dunlop, Executive Vice-President of Programming and Operations, Broadcast, Rogers Media: "With some of the highest rated and most anticipated new and returning series of the fall, Citytv has proved it is more than a regional network, and has levelled the playing field in the Canadian television landscape."
Citytv Fall Premiere Series Highlights:
Citytv Fall Premiere Ratings Highlights Night-By-Night:
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, and Saskatchewan offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and Cityline; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit www.Citytv.com
Source: BBM Canada, September 17 and week of September 24-September 30, 2012, overnight data. Total Canada AMA. All comparisons made to Live + Same Day Playback data for 2011.
SOURCE Rogers Media Inc.