NEW YORK, Sept. 20, 2012 /PRNewswire/ -- BBDO was named Network of the Year at the Spikes Asia Festival of Creativity, considered the "Cannes" of Asia Pacific. This marks the first time that BBDO Worldwide has won the Network of the Year honor.
BBDO agencies were also number one in India, New Zealand and the Philippines, with BBDO Guerrero in Makati City also ranked the third-most-awarded individual agency at Spikes Asia.
In all, twelve BBDO agencies combined to win 46 awards including the inaugural Spikes for Creative Effectiveness, which was presented to ClemengerBBDO Melbourne for its work for National Australia Bank. Awards were presented for multiple clients, including big, multinationals like Bayer, Mercedes Benz, PepsiCo and Volkswagen.
"It was terrific to see Indonesia and China winning their first Spikes metal and to see BBDO Guerrero, Clemenger BBDO, BBDO India and Colenso BBDO winning so many awards," said Andrew Robertson, President and CEO, BBDO Worldwide. "We won for big campaigns for big clients. The real deal. There were four awards for creative effectiveness and we won two of them, including the Grand Prix, and that works."
Further details can be found at: http://www.spikes.asia/
BBDO's mantra is "The Work. The Work. The Work." Every day, people in 289 offices in 81 countries work job by job and client by client, to create and deliver the world's most compelling commercial content. BBDO was named 2011 Global Agency of the Year by both Adweek and Campaign magazines and, for the past six years in a row, has been recognized as the world's most creative agency network in The Gunn Report. BBDO is also the number one ranked network across all marketing communication platforms in the Directory Big Won and has been named Network of the Year at Cannes five times. In 2011, BBDO was named the world's most Effective Agency Network in the inaugural Effie Effectiveness Index.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.