LAS VEGAS, Sept. 11, 2012 /PRNewswire/ -- I.Predictus will launch its first industry innovation, the Intelligent Palette, at the Electronic Retailing Association 2012 D2C Convention in Las Vegas. Established in 2011, I.Predictus is a multi-media technology solutions provider that enables agencies and marketers in the direct response industry to more effectively control their media buy performance. The Intelligent Palette is designed to integrate data from multiple sources to provide near real-time insights about a company's media spend and establish the relationships between various sales channels. The platform will guide marketers and agencies on how to provide a better return on investment (ROI).
"We saw a need for a marketing technology that could synthesize data and results from consumer behaviors and identify for marketers how to reach customers through their preferred channels or devices," said I.Predictus Founder Monica C. Smith, an industry leader in multichannel marketing strategy, customer insight, analysis and channel optimization services, who is passionate about contributing to the success of client strategies. "No other company offers the depth and breadth of what the I.Predictus Intelligent Palette can offer. Some competitors have pieces of the solution, but only the I.Predictus platform can provide the complete analytical insight and the predictive model for optimizing your marketing ROI."
Some of the key features of Intelligent Palette technology include a stateless and scalable design that is intuitive, accessible anywhere and anytime, and grows with a company's business. The platform employs an automated ETL process to eliminate human error and ensure data integrity. In addition, the Intelligent Palette functions on proprietary, patented algorithms exclusive to I.Predictus. The algorithms have analyzed over 225,000 airings and more than $300 million in direct response television advertising and have been tested through more than 300 million pieces of direct mail and more than 3 billion emails.
I.Predictus is a multi-media technology solutions provider for the direct response industry. I.Predictus is led by top industry talent who understand the challenges that marketers face in converging their data and the need to have an omni-channel view of media performance. The company is launching its first platform, the I.Predictus Intelligent Palette, [IP]², designed to support marketers and agencies with consolidating, warehousing, and interpreting "Big Data" to drive a higher ROI of their media spend. Visit www.IPredictus.com.
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