HOUSTON, Sept. 6, 2012 /PRNewswire/ -- Robbins Research International (RRI), the world's leading peak performance coaching organization, founded by entrepreneur, author and peak performance strategist Tony Robbins, and Baker Communications, one of the world's leading sales performance improvement companies, have announced a joint venture focused on driving peak performance for sales organizations and helping them unleash the sales potential of their teams as they deploy salesforce.com. The venture, known as CloudCoaching International (CCI), integrates the unique peak performance strategies developed by Robbins during 30 years of working with the world's top business thought leaders, with the proven best practices and methodologies that have made Baker Communications the world's most respected provider of salesforce.com-enabled sales transformation services.
"After implementing salesforce.com, we quickly realized that we had to undergo a cultural transformation that started with integrating new selling behaviors. User training was good, but it just wasn't going to get us the results we needed," Robbins said. "To change your culture, you must transform behaviors. We needed a partner who understood our business and would be able to deliver winning behavioral transformations. For more than six years we've had the leaders of Baker Communications attending our seminars and integrating our technology into their award winning Coaching in the Cloud™ behavioral integration system. Baker Communications turned out to be the perfect partner to truly maximize the potential of salesforce.com."
Robbins was so excited about the results his own organization achieved from working with the Baker CloudCoaching team that he and Baker Communications' President and CEO Walter Rogers decided to form a joint venture that would create massive breakthroughs for sales organizations worldwide.
"The results we achieved with Coaching in the Cloud™ were so impressive, and the similarities between Baker Communications' coaching process and my methodologies for creating breakthroughs are so compelling, that creating CloudCoaching International was a natural outcome," explained Robbins. "CloudCoaching International's mission is to help sales organizations break through their limiting beliefs and challenges while tightly integrating and maximizing their salesforce.com investment as a part of an overall sales transformation process for sales leaders, managers and sales representatives."
"Creating CloudCoaching International in partnership with Tony Robbins is a fantastic opportunity to deliver incredible, high-impact sales behavioral change to sales organizations at a time when many of them are struggling with economic headwinds and need breakthrough strategies to compete and win," said Rogers. "Combining the strengths and proven track-records of Tony Robbins and Baker Communications, CloudCoaching International will deliver to sales organizations an unprecedented sales enablement experience that will help them achieve a new level of success."
"We're excited to partner with CloudCoaching International to help sales organizations sell better, together," said Daniel Debow, VP salesforce Work.com. We look forward to sharing how CloudCoaching International is using the power of salesforce and the Work.com platform to help sales teams dramatically improve their productivity and performance."
The partnership was officially launched in late July at Robbins' Fiji island resort, along with salesforce.com founder, Marc Benioff. It's already delivering services for several of the world's most recognized brands. CloudCoaching International will formally launch during Dreamforce 2012, which will be held September 18-21 in San Francisco. Dreamforce is salesforce.com's global user conference, and this year 80,000 attendees are expected. Tony is delivering the keynote on September 21st, from 10 am to 1 pm. For additional information on CloudCoaching International please contact Lin Fisher, CSO, Baker Communications, 713-627-7700, or visit www.coachinginthecloud.com.
During Dreamforce 2012, on Sept. 21 from 9 am - 10 am, Rogers will be leading a session titled, "How to Build a Winning Sales Organization." During the session, Rogers will be sharing insights from a new book he co-wrote with Tony Robbins that explores strategies and tactics to massively accelerate sales growth. The session will be held in Room 3009/3011 at the Moscone Center.
Dreamforce 2012 is the industry's largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social enterprise. With more than 650 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to succeed as a social enterprise in four days, under one roof.
About Tony Robbins
For the past three decades, Anthony Robbins has served as an advisor to leaders around the world. A recognized authority on the psychology of leadership, negotiations, organizational turnaround, and peak performance, he has been honored consistently for his strategic intellect and humanitarian endeavors. Robbins has been honored by Accenture as one of the "Top 50 Business Intellectuals in the World"; by Harvard Business Press as one of the "Top 200 Business Gurus"; by American Express as one of the "Top Six Business Leaders in the World" to coach its entrepreneurial clients. Marc Benioff, CEO of salesforce.com, recently stated publicly, "Tony Robbins and his strategies and tools, have been at the core of our culture from the beginning. He has been one of the critical keys to salesforce.com's leadership in cloud computing and its growth into a 3 billion dollar company." In addition Robbins' nonprofit Anthony Robbins Foundation provides assistance to inner-city youth, senior citizens, and the homeless, and feeds more than three million people in 56 countries every year through its international holiday "Basket Brigade." Robbins has directly impacted the lives of more than 50 million people from over 100 countries with his best-selling books, multimedia and health products, public speaking engagements, and live events.
About Baker Communications
Baker Communications deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, leverage Baker Communications to improve the performance of their business critical functions and human resources. Baker employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling them to deliver value in multiple geographies, languages and cultures. Baker has been recognized by Trainingindustry.com as one of the world's "Top 10 Sales Force Automation Training Companies" and "Top 20 Sales Training Companies."
SOURCE Robbins Research International; Baker Communications