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Monica Nassif Debuts Luxurious Line of Loungewear With New Ecommerce Site

Aug 29, 2012 (03:08 PM EDT)
URL: http://www.techweb.com/show-press-release/X920262/monica-nassif-debuts-luxurious-line-of-loungewear-with-new-ecommerce-site.html

Enlists Lyons Consulting Group to Provide Direction for Design, Navigation, and Development

CHICAGO, Aug. 29, 2012 /PRNewswire/ -- 'Beauty and function' must be the motto for serial entrepreneur, Monica Nassif, founder of the popular brands Caldrea and Mrs. Meyer's Clean Day.  When Nassif decided to launch Sophia Graydon, her new line of luxury loungewear, she recruited the experts of Lyons Consulting Group, the premier ecommerce strategy, design, development, hosting and support firm, to ensure the site was as beautiful and thoughtfully constructed as the garments themselves.

"Our goal was to provide our customers with an online shopping experience reflective of a luxury brand and respectful of our customer's time. Our customer is savvy – she knows what she wants," said Nassif, Sophia Graydon's Founder and CEO. "The creative team at Lyons Consulting Group understood the importance of showcasing the clothing in a simple, clean and elegant fashion, while also providing a smart and intuitive shopping experience for customers."

Lyons Consulting Group used best practices to determine the layout and design of the site. In order to ensure the garments remained the focus, lyonscg delivered on Sophia Graydon's creative requirements for large photography, custom colors and fonts, and keeping other design elements to a minimum.

The site, which was built by Lyons Consulting Group on the Magento Enterprise platform, provides shoppers with key functionality such as zoom and color-swatching in order to truly see and appreciate the fine fabrics and quality craftsmanship.

"Having a site reflect the brand and products can be a challenge," said Rich Lyons, CEO and President of Lyons Consulting Group. "Our experienced creative team works closely with clients to fully understand the brand and incorporate every thread of what the company stands for into the look and feel of the site."

Sophiagraydon.com was launched on August 14, 2012, and is hosted and supported by Lyons Consulting Group's 24/7 in-house support center.

About Sophia Graydon
Sophia Graydon is a new company with a singular mission: to create the most luxurious sleep, lounge and play wear in the world. Revitalizing an often-ignored apparel category with sophisticated design, beautiful European fabrics and classic garment construction, Sophia Graydon's Fall 2012 debut features four distinct collections – Sophia (Swiss cotton basics), Lowry (Italian silk basics), Odessa (French lace), and Grand Marais (French silk/Scottish cashmere) – with a total of 41 pieces, designed and constructed in the United States. The line is sold exclusively online at www.sophiagraydon.com.

About Lyons Consulting Group (lyonscg)
Lyons Consulting Group is the premier ecommerce strategy, design, development and support firm dedicated to help clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable ecommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.

As a leading Magento partner in the US, lyonscg has years of experience in ecommerce strategy, creative design, platform customization, technical development, backend integration, quality assurance, and support. lyonscg understands that each client's sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group helps online businesses to realize the potential of ecommerce. Guaranteed. For more information about lyonscg or to see their extensive list of clients, visit lyonscg.com or call 312.564.3142.

SOURCE Lyons Consulting Group