TechWeb

Long Island Exchange Launches Automotive Section Based on Superior Proprietary Technology

Jul 19, 2012 (06:07 PM EDT)
URL: http://www.techweb.com/show-press-release/X914226/long-island-exchange-launches-automotive-section-based-on-superior-proprietary-technology.html

Long Island's homepage LIExchange.com has released "The Auto Exchange", a new used car marketplace for automotive dealers in the Long Island area; software owned, built and developed exclusively for use on LIExchange.com

WEST BABYLON, N.Y., July, 19, 2012 /PRNewswire-iReach/ -- LongIslandExchange.com, owned and operated by Long Island Exchange Inc. has announced the launch of superior technology owned, built and developed specifically for advertising car dealers located within the (516) and (631) area codes covering Nassau and Suffolk County New York. This area is expected to be expanding to the (718) area code, possibly the (212) area code, and other parts of nearby New York, New Jersey and Connecticut as buyers have been found to be keen on driving a short distance to find a great deal on a newer vehicle.

(Photo: http://photos.prnewswire.com/prnh/20120719/CG43386)

In order to offer an exceptional value to dealers the service provides access to consumers who are actively searching the local area for cars, trucks and SUV's for sale, rotates dealer banner ads, provides custom call tracking numbers identifying Long Island Exchange as the referring partner and send leads directly from the site to the dealership –allowing dealers to increase their brand, receive web traffic directly to their site and extend their marketing reach. The service also provides these features for just a small fraction of the cost of major competing automotive sites.

"This new addition will also greatly further us as a company. While the automotive industry is shifting its advertising dollars from traditional media to an array of new options including search engine marketing, digital video promotion and social media, "local ad spending" specifically, will likely increase by a whopping 40% over the next year (up from 21%+ in 2011). That's more than twice the growth rate for all Internet advertising types combined. This positions Long Island Exchange in a unique environment, all its own, and our team has worked extremely hard on getting where we are now over the last ten (10) years" said John Colascione, Founder and Managing Partner of Long Island Exchange Inc.

LIExchange.com is well recognized as the leading city guide for Long Island residents as well as visitors to the area. The site offers credible, well edited, and monitored local information, news, classifieds, and reporting making it the leading privately owned and localized portal.  The online periodical is one of very few aggressively marketed, competitive and remaining digital properties in its local market. The company has also acquired the majority of Long Island's original web portals through strategic acquisition over the years.

As of the 2010 census, Long Island had a population of over seven million people who call Long Island home, making it the most populated island in the United States.

About Long Island Exchange Inc.

Launched in 2002, LongIslandExchange.com is a privately owned media company providing Long Islanders with a wealth of information, news, local business data, and resources for planning activities in the area. The web site serves over 1.8 million visitors who generate an average of 4,655,983 page views per year. [*Source: Google Analytics: 11/2011]. The site has won five awards from BOLI, Best on Long Island, in best of categories like "News, Media and Publications" as well as "Best Web Site of the Year".

For more information please visit www.longislandexchange.com  

Media Contact: Christopher Boyle Long Island Exchange Inc., 631-592-4425, media@longislandexchange.com

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SOURCE Long Island Exchange Inc.