TechWeb

Acquinity CEO and co-founder Garry Jonas selected to speak at LeadsCon East July 23-25

Jul 13, 2012 (05:07 PM EDT)
URL: http://www.techweb.com/show-press-release/X913313/acquinity-ceo-and-co-founder-garry-jonas-selected-to-speak-at-leadscon-east-july-23-25.html

NEW YORK, July 13, 2012 /PRNewswire/ -- Acquinity Interactive, a premier performance marketing and lead generation company, today announced that CEO and co-founder Garry Jonas has been granted two speaking opportunities at the upcoming LeadsCon East trade show in New York City, July 23-25.

Widely recognized as a "must-attend" event for those interested in online customer acquisition, LeadsCon serves the needs of this arena with a specific focus on lead generation. 2012 marks the third year for this exposition, to be held at the Hilton New York. Acquinity is a Gold Sponsor of the event.

On Monday, July 23, beginning at 4:10pm ET, Mr. Jonas will be giving a 20-minute solo talk entitled "Acquisition and Monetization – Incentive and Promotion: Scale and Quality." Beginning with the earliest days of incentivized marketing, he'll offer an overview of the current state of incentive promotion as well.

Mr. Jonas will also be part of a panel discussion on Wednesday, July 25, from 11:25am-noon ET: "Co-Reg, Destination Sites, and Upsells, Oh My!" This session identifies current and historical best (and inadvisable) tactics, channels and methodologies, and reveals how marketers can leverage the former. Sharing the dais is moderator Jonathan Pompan, Attorney at Law, Venable LLP, Rick Boyce, VP Consumer Advertising Sales, Monster Worldwide, and Greg O'Brien, Senior Vice President, QuinStreet.

Acquinity will be hosting a hospitality conference room at the Hilton during the show for attendees, speakers and sponsors. For more information on LeadsCon, please visit LeadsCon.com.

ABOUT ACQUINITY INTERACTIVE
Founded by innovators with a passion for smart online marketing, Acquinity is an industry pioneer, utilizing its advanced monetization engine to generate revenue from more than 150,000 consumer registrations daily while monitoring 6 billion monthly behaviors across its sites, including Sweepstakes.com, Political.com, and MyMommyRewards.com. This proprietary technology allows Acquinity Interactive to turn consumer intent into qualified and profitable customers for brands such as Vonage and Netflix.

SOURCE Acquinity Interactive