Announcing Touchstone Research and KwaliTools Partnership

Jul 13, 2012 (03:07 PM EDT)

Online Video Focus Groups to uncover insights

NEW HAVEN, Conn., July 13, 2012 /PRNewswire-iReach/ -- Touchstone Research and KwaliTools are announcing today a strategic partnership driving the online qualitative research revolution forward. Touchstone Research is an industry leader in online panel and community research, digital research and is a specialist in youth and family research (kids, tweens, teens, young adults, and parents). KwaliTools is the qualitative research web-technology company behind KwaliStudio the leading video online focus group and in depth interviewing solution.


Research customers will benefit from insights gained via integrated research approaches harnessing the best in asynchronous and synchronous online methodology. The convergence between research approaches increases the effectiveness of online research and closes methodological blind spots. Online focus group methodology offers new and engaging ways to learn from consumers - making participation in focus groups a fast, convenient and an intimate affair. 

Moving forward customers of KwaliTools stand to benefit from the partnership, as they are able to leverage the recruitment services offered via Touchstone Research consumer access panels and expertise in digital and youth research.

The partnership foreshadows a range of innovative proprietary methodology tools that will be developed jointly to provide intuitive real-time respondent collaboration on projective techniques and insight generating applications.

About Touchstone Research:

Based in Connecticut, USA, but with international reach, Touchstone Research, Inc. is a qualitative and quantitative research firm, known for innovation, utilizing leading-edge technical solutions, proven systems, creative approaches and insightful analyses.  TSR's solid project management staff provides expert coordination of all your market research needs, from focus groups to sophisticated market structure studies, all at competitive prices.  TSR is unrivaled in the development and management of custom proprietary research communities/panels and has special expertise and advantage with tech-savvy digital consumers, early adopters and influencers, youth, Millennials and in reaching consumers wherever they are online.  A recognized leader in online research, TSR has earned an enviable reputation for quality work, timely on-budget delivery of results and perceptive, marketing oriented analyses. For more information please visit email us or call us at 203.315.3280

About KwaliTools:

KwaliTools is a qualitative research technology company with headquarters in London, UK and Development Center in Budapest, Hungary. KwaliTools specializes in delivering custom on-demand qualitative research web technology and partners with research and advertising agencies around the world. The KwaliStudio online webcam focus group solution is unique in its methodological flexibility and is a game-changer in terms of technology and ease of use. KwaliTools competitors include Itracks, Visionslive, and 20/20 Research. For more information please visit to or contact or call us at +44 20 8144 3303.

Media Contact: Aaron Burch Touchstone Research, 860-335-6079,

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SOURCE Touchstone Research