SAN CLEMENTE, Calif., July 12, 2012 /PRNewswire/ -- DealerSocket, a leading auto dealer CRM (customer relationship management) provider based in San Clemente, CA, held the 2012 DealerSocket User Summit, June 19 – 21, at the Marriott Laguna Cliffs in scenic Dana Point, CA. The event enjoyed a sold-out attendance, and participants have applauded it as a highly valuable, successful event.
DealerSocket holds the annual event as a service to its product users. A DealerSocket user and Summit participant stated, "It was great to get a better understanding of the DealerSocket system to increase overall productivity in the dealership."
"The User Summit is a way for us to provide our valuable customers with ammo to return to their dealership floors stocked and loaded with new information and skills to blow away their customers," said Brad Perry, DealerSocket co-founder and CTO. "We are excited by the overwhelmingly positive feedback from attendees and are looking forward to an even bigger and better event next year."
Attendees found the event to be well worth the investment. "My head is still spinning from all the information I obtained," said one attendee. John Velicsanyi, Director of CRM of Keyes European, stated, "DealerSocket's (2012) User Summit was incredibly valuable. It will very likely go down as the industry's best conference of the year."
The three-day summit was stacked with mid and high-level information sessions that covered a range of pertinent topics, from employee accountability tactics to advanced ROI (return on investment) tracking to social media and other online marketing strategies. When asked which session was his favorite, Greg Wells, Senior Partner at Kain Automotive, stated: "Jared Hamilton's keynote address on Convergent Evolution was very on point when encouraging dealerships to discover their unique value proposition."
DealerSocket's annual User Summit also provides an opportunity for auto dealers to network with other industry professionals who use DealerSocket's tools. "It was nice to network with other people that use it (DealerSocket) and utilize the ideas they passed along," said one professional.
The sold-out attendance demands DealerSocket accommodate a larger group for 2013. DealerSocket looks forward to stepping up to the challenge! For more information on DealerSocket, visit DealerSocket.com, or call (877) 888-8048. For more on the User Summit, visit DealerSocket.com/UserSummit.
For ten years, DealerSocket has provided the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available, allowing auto dealers to save time and money, and improve sales staff effectiveness, with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer-facing automotive dealership departments. DealerSocket's core CRM is enhanced by a powerful, customer-facing Mobile Portal application to keep in contact with customers and prospects via all mobile devices, a data-mining tool called RevenueRadar, an online process-training university called CarMind and an efficient CallCenter solution. These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue-producing engine. More than 90,000 users at over 2,800 auto dealerships throughout the U.S. and Canada now leverage DealerSocket's automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention and service-department operations. For more information, call 877-888-8048, email sales@DealerSocket.com, visit DealerSocket.com, like us at Facebook.com/DealerSocketCRM, or follow us on Twitter at @DealerSocketCRM.