G.H. MUMM Turns Men into Gentlemen with Champagne Protocol iPhone App

Jul 11, 2012 (05:07 PM EDT)

The brand's iPhone app teaches users to appreciate champagne's fascinating rituals

NEW YORK, July 11, 2012 /PRNewswire/ -- In honor of France's upcoming Bastille Day on July 14, the historic champagne house G.H. MUMM has a must-read illustrated iPhone application on how to be true gentlemen with champagne. The brand's creative and service driven iPhone app, Champagne Protocoles de G.H.MUMM, is designed to initiate users into the fascinating rituals and rules of champagne, for their drinking pleasure.

Celebratory occasions call for the pop of a cork, but many have forgotten true champagne protocol which is closely linked to politeness, etiquette and good manners.

G.H. MUMM's new iPhone application will turn every man into a gentleman around a bottle of bubbly. Famed Israeli designer and artist Noma Bar lent his talent to the design of the application's sharp, classic illustrations throughout each of its 12 carefully curated chapters, which properly reflect G.H.MUMM's rediscovered champagne rituals.

Within the 12-chapter guide to 100 champagne protocols, users will learn all the dos and don'ts of champagne. In particular, they'll learn how to handle a jeroboam, sabre a bottle of champagne, bring it to the perfect temperature, and serve it in an appropriate glass. Five of the 12 chapters are currently available with subsequent rituals to be released in regular intervals.

To access the Champagne Protocoles de G.H.MUMM anywhere, download from the Apple Store, or visit at Finally, users are encouraged to share their thoughts on the protocols or recount how they saved their evening from turning into a nightmare at

About G.H. MUMM
G.H. MUMM is part of Martell MUMM Perrier-Jouet, the prestigious cognac and champagne business of Pernod Ricard, the world's co-leader in Spirits & Wines.

With a strong heritage dating back from 1827, G.H.MUMM is one of the most prestigious champagne brands in the world, the number one international Champagne House in France and the number three in the world. The flagship G.H.MUMM Cordon Rouge recognized by its red sash, symbol of excellence, embodies the spirit of the House and distinctive signature style of freshness and intensity that has been passed down to each generation of Cellar Master.