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Haagen-DazsĀ® Brand To Publish The Ultimate Summer Read With Help From Fans

Jun 15, 2012 (02:06 PM EDT)
URL: http://www.techweb.com/show-press-release/X909396/haagen-dazs-brand-to-publish-the-ultimate-summer-read-with-help-from-fans.html

OAKLAND, Calif., June 15, 2012 /PRNewswire/ -- The first bite of ice cream on a scorching afternoon.  Digging your toes in the sand as you savor a new page-turning best-seller. The butterflies that only a summer romance can bring.

(Photo: http://photos.prnewswire.com/prnh/20120615/SF25569LOGO)

Summer is truly made of moments like no other and with the help of chef Alex Guarnaschelli, the Haagen-Dazs brand will pay tribute to the very best summer moments by creating a free e-Book that promises to be the next great summer read. 

Starting today, the Haagen-Dazs brand is asking fans across the country to share their most cherished summer moments on Twitter and Instagram using #HDmoment to help create the narrative for the story.

Guarnaschelli, along with a series of guest authors and contributors, will curate the tweets, posts and photos, transforming them into a beautiful ode to summer. But the fan submissions won't just be used for inspiration—many of them will be selected and published in the final novel as a tribute to the fifty years Haagen-Dazs ice cream has been inspiring moments made like no other.   

"This book celebrates summertime and all of the delicious moments that come with it," said Guarnaschelli. "I've been a life-long fan of Haagen-Dazs ice cream and believe in savoring the moments—no matter how small or simple—that make life richer. When they asked me to contribute to this book, it felt like a no-brainer."

To help guarantee another 50 summers full of savory moments, the Haagen-Dazs brand is donating $25,000 to honey bee research at the University of California Davis, plus an additional $5 for every moment submitted by fans throughout the summer up to $50,000 – bringing the total donation to up to $75,000.  Honey bee colonies – which are responsible for one third of the world's food supply -- are dying at an alarming rate, posing a serious risk to our natural food supply, including many of the ingredients that define Haagen-Dazs pure ice cream.

"When summer comes to a close and we're all reflecting on how time slipped away from us so quickly, we're excited to be able to share a beautiful keepsake that helps us remember 50 years of summer moments made like no other," said Cady Behles, Haagen-Dazs brand manager. "And, of course, we couldn't do that without the help of those who know and love our brand most, so we're really looking forward to collaborating with our fans on this beautiful story."

The final book will be available for free download in early fall 2012.

Be sure to visit Facebook.com/HaagenDazs or use #HDmoment to submit your moment for publishing consideration and to help contribute to the preservation of a future full of moments worth celebrating.     

About Haagen-Dazs

Crafted in 1961 by Reuben Mattus in his family's dairy, Haagen-Dazs ice cream is the original superpremium ice cream. True to tradition, we are committed to using only the purest ingredients in crafting the world's finest ice cream. Truly made like no other, today Haagen-Dazs ice cream offers a full range of products from ice cream to sorbet, frozen yogurt and frozen snacks in more than 65 flavors. Haagen-Dazs products are available around the globe for ice cream lovers to enjoy. For more information, please visit www.Haagen-Dazs.com.

About Nestle Dreyer's Ice Cream

Nestle Dreyer's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company.  Nestle Dreyer's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks.  The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States.  Brands manufactured or distributed in the United States include Dreyer's/Edy's® Grand, Slow Churned®,Dibs®, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow® and Haagen-Dazs®.  Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America.  For more information on the company, please visit www.nestleusa.com.

In the U.S., the Haagen-Dazs trademark is licensed to Nestle by General Mills.

SOURCE The Haagen-Dazs Brand