Akris Launches E-Commerce Boutique on

Jun 01, 2012 (02:06 PM EDT)

NEW YORK, June 1, 2012 /PRNewswire/ -- Akris announces the launch of the company's first e-commerce boutique on its newly designed website The fashion house, based in St. Gallen, Switzerland, is known for its sleek and understated collection. The new site will offer a comprehensive digital brand and retail experience.

As 2012 marks 90 years since the 1922 establishment of the third-generation family business, the new site arrives at a poignant moment in the company's evolution.

Albert Kriemler, Akris Designer and Creative Director, designed the site to embody the signature of the house. The user has the opportunity to discover the brand in a way never before accessible. The visitor may journey through a portfolio of sketches by Albert Kriemler in the "House of Akris" section to a pictorial story of the "Process of Creation" revealing the steps in development of two Akris signature materials of rich heritage; double-face and horsehair. "Akris Insider" offers a blog and social media hub, inhabited by news and musing from the fashion house. 

"Every detail of the site is designed to be refined and understated and to mirror the retail experience of Akris," Albert Kriemler says.

Once inside the e-commerce boutique, a full range of Akris categories is available from the Akris and Akris punto collections to Akris accessories including handbags, jewelry, scarves, and small leather pieces. 

Pushing the boundaries of online retail technology, the website provides unique presentation platforms to mirror retail store components, such as the horsehair fabric wall utilized as a textured and supple backdrop to display a curation of looks. The Akris assembly of sleek seasonal wardrobe pieces and accessories is on view in a digital adaptation of the retail store's curvilinear maple wood wall fixture with scroll capability to peruse the full breadth of the collection designs, shapes and materials.

The e-commerce boutique has been designed in collaboration with King & Partners, powered by Resolute Digital.  Both are New York-based digital agencies. It is open initially to the US market, with Europe and Japan to follow in Fall 2012. 

Akris, an independent family-owned and operated fashion house, is distributed worldwide.  In addition to flagship boutiques in major cities throughout Europe, US, and Asia, Akris is available internationally in some 600 points of distribution.