NEW YORK, May 30, 2012 /PRNewswire/ -- Videology -- an online video advertising platform and solutions provider -- today announced that the Media Rating Council (MRC), the industry group that audits and accredits media measurement services, has accredited the digital video advertising impression measurement and reporting processes for ads delivered by the Videology platform.
"Our recent work with the MRC to gain accreditation is part of our ongoing commitment to promote accountability and transparency within the burgeoning digital video marketplace," said Scott Ferber, Chairman and CEO, Videology. "Measurement continues to be an enormous factor in the potential growth of video advertising. I believe it's the collective responsibility of everyone playing in the space to not only comply with industry standards, but to help push the bar in terms of the accuracy and rigor behind our reporting processes."
Accreditation indicates that Videology's digital video ad impression Statistics comply with the Minimum Standards for Media Rating Research published by the MRC and adhere to the Digital Video Ad Measurement Guidelines published by the Interactive Advertising Bureau (IAB).
"We applaud Videology for achieving MRC accreditation," said George W. Ivie, MRC Executive Director and CEO. "Videology's commitment to quality and to industry leadership was evident throughout the accreditation process, and we look forward to continuing our work with them in the years to come."
Videology (videologygroup.com) is a screen-agnostic video advertising technology that works across all video screens to connect brands with consumers. Videology achieves this through mathematically-driven data analyses that allow it to target precise consumer segments -- at scale -- by demographics, psychographics, and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression, and allows content partners to monetize their audience more effectively.
Videology, Inc., is a privately-held, venture-backed company, whose investors include NEA, Valhalla Partners and Comcast Ventures. The company is headquartered in Baltimore, MD, with key offices in New York, Austin and London, and sales teams across North America.
For more information, contact Michele Skettino, Michele@videologygroup.com, (p)917-653-0073.