Content Marketing Conversations

May 25, 2012 (04:05 PM EDT)

SAN FRANCISCO, May 25, 2012 /PRNewswire-iReach/ -- Together with the Business Development Institute, PR Newswire hosted an interactive event, the Content Marketing and Communications Leadership forum, on May 16th in San Francisco. Michael Pranikoff, Global Director of Emerging Media, led the conversation among representatives from Kaiser Permanente, Esurance, McCann Erickson, and AKQA Media.  

Michael Pranikoff captured the conversation of the event via Storify - 

PR Newswire and the Business Development Institute plan on keeping the conversation going by hosting these forums across the country in 2012.  To find out more, or if this event is coming to a city near you, please keep an eye on PR Newswire events at

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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