Achieve3000 Used iReach to Share Optimized Content to Increase Traffic and Accelerate Growth

May 24, 2012 (05:05 PM EDT)

NEW YORK, May 24, 2012 /PRNewswire-iReach/ -- Just as you would develop copy for your website, compose a blog post or structure a webinar or event information page, writing online press releases with your intended audience in mind impacts brand awareness and recognition, online pick-up and organic search traffic. 


To that point, by incorporating keywords that your audiences use when conducting online searches in your press releases, coupled with distribution to PR Newswire's extensive online network through iReach, communication professionals are able to cost-effectively improve search engine marketing and generate long-lasting visibility of their content across some of the largest websites, as well as niche websites fitting for their content.

Achieve3000, the leader in differentiated online instruction for grades 2-12, leveraged the power of keyword-rich content to drive traffic to its search-optimized website, bring awareness to its new brand positioning and activate an integrated marketing campaign.  By utilizing iReach's WebReach distribution option, Achieve3000 distributed an online press release with links to their website to more than 1,000 news and media websites, significantly impacting its organic search engine rankings, site visits and traffic, as well as its lead generation initiatives.

"iReach is an incredible digital marketing tool," said Michael Fleischner, vice president, Marketing, Achieve3000.  "It puts our content in front of our target audiences at the point they are looking for us, and drives inbound demand in a big way. It widely and efficiently distributes our content to a broad swath of online media outlets – making our content, products and value proposition extremely findable."

Specifically, Achieve3000 saw:

  • 12x increase in site visits from Google, a 9x increase from Bing and a 7x increase from Yahoo
  • 15x increase in branded search queries
  • 45% of traffic from new visitors
  • 815 quality, inbound links secured
  • High-value site conversions such as demo requests, content downloads and sales opportunities

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