TechWeb

As Mother's Day Approaches, Moms Applaud "Mighty Fine" via Social Media

May 10, 2012 (06:05 PM EDT)
URL: http://www.techweb.com/show-press-release/X903488/as-mother-s-day-approaches-moms-applaud-mighty-fine-via-social-media.html

NEW YORK, May 10, 2012 /PRNewswire/ -- "Mighty Fine," a new independent film, starring Chazz Palminteri, Andie McDowell, Rainey Qualley and Jodelle Ferland, recently created an exclusive online red carpet premiere for over 100 Mom Bloggers, who collectively reach over 500,000 readers.  The film, directed and written by Debbie Goodstein, will open in theaters on May 25.

"I have never seen such a consistently positive reaction online. This movie was universally loved by moms," said Drew Neisser, CEO of Renegade, the NYC-based social media agency.

Mom bloggers who participated in the campaign on behalf of Mom Central Consulting, received access to an online showing, via Constellation, the leader in interactive social media events on Thursday, May 10.

"I spent half the movie on the edge of my seat, wondering what would come of Chazz's character, and if the wife, played by Andie McDowell, would garner up enough strength to escape with her daughters before it was too late," wrote Robin of inspiredbysavannah.com.

Moms felt strongly that the movie offered an important message.  "As a parent, this movie was a stark reminder of how harmful unpredictability and uncontrolled anger can be toward children of any age," noted Victoria of victoria7401.blogspot.com.  "I think this film is a must-see ~especially for parents, teachers whose lives are intertwined with children," added Stephanie of littlepunkypie.blogspot.com.

What differentiated the film, for the moms, was the honest portrayal of emotional abuse. "This film shows that there necessarily doesn't have to be physical violence in order to cause pain within a family," wrote Anna of mama-writes.com

Participating moms appreciated the online viewing format, as well as the video chats with the stars that followed.  "After the movie, we actually were able to 'interview' both Rainey Qualley and Chazz Palminteri through webcam on Constellation. It was fantastic -- and I'll admit, thrilling," wrote Rachel of smallstepsonourjourney.com.

"I have never seen such a consistent, viral reaction to a movie before," said co-executive producer, Barbara Goodstein. "I am overwhelmed by the results and delighted to see how these mothers connected with this film."

Moms also acknowledged and appreciated that "Mighty Fine" is an independent film created by a female writer and director. "I think this is a great independent movie, written and directed by a woman about a subject that few movies have addressed in such a truthful and honest manner. If you're looking to support a non-mainstream, non-Hollywood movie – definitely consider checking it out!" wrote Rachel of smallstepsonourjourney.com.

For further information on "Mighty Fine," please go to www.mightyfine-themovie.com or the MightyFinethemovie Facebook page. Twitter: @Mightyfinemovie

About "Mighty Fine"
A powerful family drama about a father's love for his wife and daughters, and their vulnerability in the face of his unpredictable and explosive rage.  "Mighty Fine," premiering in select cities May 25, strikes a chord among those who've experienced the often incomprehensible behavior of an abusive parent.

About Adopt Films
Adopt Films is a new independent distribution company formed by October Films co-founder, Jeff Lipsky, and former exhibitor Tim Grady

About Constellation
Constellation is the leader in interactive online social movie events. 

About Mom Central Consulting
Mom Central Consulting, the leading social media consulting firm focused on Moms, works with over 300 national brands, engaging Moms in powerful word-of-mouth programs.

Media Contacts:
Mary Ann Hult
Hook Publicity
Phone: +1 917 312 6786
Email: MaryAnn@Hookpublicity.com

Barbara Goodstein
Phone: +1 917 741 6581
Email: goodsteinbarbara@gmail.com

SOURCE Adopt Films