MONTREAL, May 2, 2012 /PRNewswire/ -- (http://www.myprgenie.com) -- SMS introduces Retail Genie, a new software designed specifically to increase store conversion rate and sales. Retail Genie incorporates SMS's 40 years' experience working with retailers to drive sales using conversion rate.
"Over the past 5 years, a growing number of retailers that count traffic have come to us with a request for a more pro-active, actionable software that would use their traffic and conversion rate information more meaningfully than what they were getting from their BI applications," says traffic counting veteran and SMS President Michael Bunyar.
"Over the years, SMS has evolved a process for improving conversion rate. Our new Retail Genie software incorporates this process into an automated report and analysis generator that delivers key, actionable data to each level of an organization, giving stores the tools with which to achieve sales targets … even on lower traffic."
Retail Genie is a hosted software that can be used with data from any traffic counting system. More information, free trial programs, and demonstrations are available at www.storetraffic.com.
SMS pioneered the use of pedestrian traffic data as a Key Performance Indicator over 40 years ago, developing the original electronic device to provide accurate, automated traffic information. Today, SMS continues to lead the industry in the development of traffic monitoring technology and interpretive tools, and provides the largest selection of traffic counting equipment, software and services to retail stores worldwide including 50,000 North American locations.
Contact: Christian Gregoire, firstname.lastname@example.org, 514-847-2242