PR Newswire's Earnies Award Winners Share Exceptional Campaign Strategies on Free May 9th Webinar

May 02, 2012 (05:05 PM EDT)

Program judges, Deirdre Breakenridge & Matt Johnston, will highlight creative campaign elements

NEW YORK, May 2, 2012 /PRNewswire/ -- Social media has presented a myriad of opportunities for communicators to directly engage with consumers, create viral content and flex their creative muscles with regards to how they earn media. 

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PR Newswire's Earnies winners took advantage of these new opportunities and are sharing their winning campaign strategies on a free, informative webinar 'They Earnied (or Earned) It - And So Can You!,' scheduled for Wednesday, May 9th at 3 pm E.T.  Whether you are looking to power a brand message through video, implement a listening strategy or increase the social impact of your campaign, the webinar will share a unique range of best practices from representatives across industries.

Communications experts, Deirdre Breakenridge, CEO of Pure Performance Communications, and Matt Johnston, CMO of uTest will guide the conversation as webinar hosts.

For more information and to register, click here.

As an industry thought leader, PR Newswire regularly produces and hosts topical webinars aimed at keeping  public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire

Meryl Serouya
Marketing and Communications Associate
PR Newswire


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