New Start-Up Rewards Lease Customers for Returning Their Cars to Select Dealers

Apr 24, 2012 (06:04 PM EDT)

NEW YORK, April 24, 2012 /PRNewswire-iReach/ --, a website dedicated to assisting franchised car dealers increase their pre-owned inventory, officially launched last month. The site offers BMW/Audi/Lexus lease customers a cash incentive for returning their leased vehicle to a participating dealer. The rewards range from $250 to $1,000, and will vary depending on the make/model of the vehicle.  Moreover, the leasing customer is NOT required to purchase another vehicle from the participating dealer. Effectively, the customer receives an incentive for doing something they would normally do "for nothing." Additionally, the participating dealers receive access to select lease returns to increase their pre-owned inventory. It's a win-win for both parties. Right now, is only offering rewards in the tri-state NY area for Audi and BMW models, however, as the program expands it will grow to more markets. Additionally, if the customer's leased vehicle is not desirable for a participating dealer, then no reward may be offered. To participate, a customer with less than 4 months left on their lease, should complete a form on the site's homepage -


Media Contact: Jeremy Grant,, 1-631-546-5390,

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