AUSTIN, Texas, April 11, 2012 /PRNewswire/ -- Today, ReachForce (www.reachforce.com), the leading provider of cloud-based conversion acceleration software and lead data services for B2B marketers, announced the launch of SmartForms. SmartForms is a real-time website registration form solution that delivers increased conversion rates, decreased cost-per-lead, and increased return on Marketing Automation investment. SmartForms leverages ReachForce's deep B2B marketing expertise, proprietary technology, and the largest high quality business data set to enhance and append the lead profiles of registrants thereby increasing the quality of the fuel marketers need to power their marketing engine.
"SmartForms was launched in response to growing concerns by B2B marketers about the gap between the need to capture rich business firmographic information from new leads, and the need to keep registration forms short," said Justin England, VP of Business Development. "To leverage the many benefits of marketing automation software, B2B marketers need accurate and comprehensive data for nurturing, scoring, routing, targeting and segmentation. They also need to do everything possible to increase conversions. Prior to SmartForms, marketers were forced to make a lose, lose decision: shorten their registration forms to drive higher conversions, but go without this critical information, or require the registrant to complete too many fields, resulting in increased abandon rates and higher cost-per-lead. SmartForms bridges the gap."
Pinstripe, a leader in high-performance talent acquisition and Recruitment Process Outsourcing (RPO) and SmartForms customer, knew shorter forms would help drive higher conversion rates. However, they also knew that not collecting key prospect information would present challenges for their sales and marketing teams. "We used to use short progressive profiling forms, but had to rely on multiple fill-outs to collect data vital to our business development team", said Bethany Perkins, Marketing Manager, Pinstripe. "SmartForms helps us collect that same data faster, while respecting our prospects' desire for fast and easy access to our content." Bob Riazzi, President and CEO of ReachForce added, "Based on feedback from customers and our research, smart marketing companies like Pinstripe are experiencing greater than 40% increase in conversions while reducing their cost per lead by over 30%. This new era of B2B marketing heavily relies on the tight integration of inbound and outbound initiatives, and we are uniquely positioned to help marketers increase conversions and promote leads through the funnel for faster revenue growth."
Designed to work with leading marketing automation and CRM solutions, SmartForms is available on a subscription basis and is affordable, scalable and requires little technical knowledge to set up, thereby enabling marketers to see immediate value. SmartForms has already been adopted by a number of leading companies such as Marketo, Pinstripe, ELT, ReadyTalk, and more. To learn more about SmartForms and conversion acceleration best practices, or to get your own free trial of the solution, visit www.reachforce.com/accelerateconversions.
ReachForce delivers cloud-based conversion acceleration software and lead data services specifically designed for B2B marketers to accelerate conversions from their inbound, outbound, and database marketing initiatives. More than 400 leading companies use ReachForce to optimize their nurturing, scoring, targeting, segmentation and marketing automation initiatives, thereby accelerating revenue. For more information on ReachForce and conversion acceleration best practices, visit our site at www.reachforce.com, our Blog at - http://blog.reachforce.com/ or follow us on Twitter - http://twitter.com/#/reachforce
Vice President, ReachForce