DENVER, April 6, 2012 /PRNewswire/ -- WellTok®, Inc., developer of CafeWell™, the social health network to get well and stay well, today announced that Alexis Walker has joined the company as vice president of sales. Walker brings more than 20 years of experience in strategic business development and healthcare sales and marketing to both commercial accounts and government agencies.
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"Alexis is widely respected across the healthcare industry, especially among the health insurance, healthcare provider and government program communities," said Scott Rotermund, WellTok's president and co-founder. "Her expertise and established trust with these key healthcare population managers will significantly enhance our customer relationships and business development efforts."
"The importance of improving consumers' engagement in their health and wellness is a top-tier issue for healthcare population managers as the delivery of benefits and care becomes more and more driven by retail mechanisms over the next five years," noted Walker. Sixty-one percent of executives surveyed by WellTok at the March 25 Managed Care Executive Group Forum said that consumer engagement is a top five priority at the CEO level for their companies.
"WellTok has rapidly proven that social networking technology represents a tremendous new tool for healthcare population managers to address the engagement challenge, and I look forward to helping bring forth that solution in the market," added Walker.
Walker's experience includes medical devices, payer information systems, care and disease management services, hospitals and physician practices.
Walker was most recently executive vice president of sales and marketing at wound-care device maker Oxyband Technologies, Inc. Before that she was senior vice president of sales at ikaSystems, and led business development efforts at Inspiris, Care Level Management, Renaissance Health Care, HealthMark and Hospital Corporation of America.
About CafeWell™ and WellTok®, Inc.
WellTok is pioneering Social Health Management™ (SMH), a complete, integrated solution for healthcare population managers that includes the industry's most engaging social health network, CafeWell™; actionable member and group analytics; integration with enterprise information systems; and qualification as Quality-Improvement expenses under the Medical Loss Ratio (MLR) rules. WellTok, Inc. is headquartered in Denver, Colo. http://www.welltok.com
CafeWell is a social health network that makes getting better connected to your health and fitness more fun and more rewarding. CafeWell provides one stop for consumers' health, wellness and fitness -- including social networking; advice from experts, peers and veteran professional athletes; fun health challenges with family members and co-workers; and reliable health and fitness information. Through CafeWell, population manager sponsors can offer rewards and incentives to promote activity and health improvement. Users control the degree to which their identity is shared, with complete anonymity as the default. To learn more about CafeWell, visit www.cafewell.com.
SOURCE WellTok, Inc.