DENVER, March 30, 2012 /PRNewswire/ -- EffectiveUI, a leading user experience (UX) agency, created the new role of Chief Technology Officer (CTO) that will be filled immediately by current executive Ken Guiberson. As CTO, the former Kodak engineer will be responsible for the overall technology vision of EffectiveUI, including managing the Technology Services team, a group of technologists that, along with EffectiveUI's Customer Insight and Design teams, deliver award-winning creative and humanizing software to its Fortune 500 clients. Guiberson will also play an essential role in working with its clients' corporate technology executives on their digital experience strategies.
Traditionally, technology professionals have been largely responsible for delivering quality software on time and budget but often because of competing priorities or time constraints, the user experience took a secondary role, sometimes with significant business impact. However, they are finding that being involved upfront in the digital experience prevents the pitfalls and costs that can happen from placing a company's UX strategies at the bottom of the technology priorities list.
"What drives me professionally is a passion for building interfaces that allow human beings to naturally interact with complex systems," said Guiberson. "I'm excited to continue to collaborate with the EffectiveUI technology team in providing our clients with a competitive foothold in their customer's digital experience."
Guiberson joined EffectiveUI in February of 2006 and is currently the Rochester, New York office's General Manager. Prior, Guiberson was a software engineer at Kodak where he led the user interface development of the world's first Flash-based, WiFi-enabled digital camera. Before Kodak, Guiberson served four years in the United States Army as a Nuclear Medical Science Officer. Guiberson has a M.S. in Information Technology from Rochester Institute of Technology, a B.S. in Mechanical Engineering from Columbia University and a B.S. in Physics from Nebraska Wesleyan University. Guiberson and his family will relocate to Colorado this summer.
"We feel very fortunate that we have an executive of Ken's caliber within our ranks to fill this critical position," said Rebecca Flavin, CEO, EffectiveUI. "Since joining us in 2006, Ken has served as the lead technologist for a number of clients, including Adobe, NBC and United Airlines, all who have benefited from his UX and technology leadership to improve their customer experiences."
Founded in 2005, EffectiveUI is a full-service user experience agency that simplifies complex experiences, bringing value to people's lives. By researching and articulating user needs, our team of customer insight, design and development experts create custom applications that improve digital interactions and enhance emotional engagement with a company and brand. EffectiveUI has worked with some of today's top companies – including AAA, American Greetings, Boeing, CenturyLink, Discovery Channel, eBay, GE Health, National Geographic, Navy Federal Credit Union and TIAA-CREF – to provide a strategic vision and to increase revenue, brand awareness, customer loyalty and usability.