Instantly Tap into the Experience of Your Entire Sales Force with Insightâ„¢: Innovative Win/loss Intelligence Software from Ignite Intelligence Solutions

Mar 14, 2012 (05:03 PM EDT)

DALLAS, March 14, 2012 /PRNewswire-iReach/ -- Ignite Intelligence Solutions, an innovator in win/loss analytics, announces Insight™, a software platform that captures and consolidates sales force intelligence, transforming it into clear strategies to help companies improve win-rates, enhance product features, and reduce competitive risks.


Implementing a win/loss analysis program can boost sales as much as 30% according to analyst firm Gartner, but many win/loss programs focus primarily on customer feedback and overlook the valuable knowledge and experience gained by the sales force. Insight™ takes a different approach with a crowd-sourcing model to collect and share deal insights from front-line sales professionals. Insight™ enables salespeople to quickly and easily capture what worked and what didn't during the sales cycle, making their hard-won information permanently part of the organization's knowledgebase. Tactics leading to successful sales and previously unseen pitfalls are immediately shared throughout the organization. 

Additionally, the comprehensive business intelligence provided by the Insight™ platform transforms collected sales information into solid, actionable data that provides competitive feedback and increases knowledge sharing efficiency across sales, marketing, and product management.

"Conducting win/loss reviews isn't a new idea, but in the traditional model where marketing or product teams own the process, the sales organization remains a largely untapped source of valuable business intelligence," says Rick Marcet, author of "Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence". "Harnessing deal insights from sales professionals provides companies with a real advantage to beat the competition. A product like Insight™, which is designed to capture key deal factors around a win or loss, makes it easy for organizations to launch a sales-driven win/loss review program and quickly achieve results."

Insight™ can be deployed as a stand-alone tool or used to complement traditional win/loss review programs and adheres to the data principle of "enter once, use often", leveraging and augmenting information that already exists in a company's CRM system.


English language versions of Insight™ and software demonstrations are available now. For more information, please visit

About Ignite Intelligence Solutions

Ignite Intelligence Solutions brings together innovative technology and business expertise to create new and unique solutions for the marketplace. Ignite solutions are used by customers of all sizes and across all industries to build competitive advantage for both corporate operational teams and field sales teams. For additional information about Ignite, visit

Media Contact: Kirsten Adams, Ignite Intelligence Solutions, 214-676-6665,

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SOURCE Ignite Intelligence Solutions