TechWeb

LifeHealthPro.com, Summit Business Media's Life and Health Insurance Website, Exceeds Projected Traffic

Feb 23, 2012 (04:02 PM EST)
URL: http://www.techweb.com/show-press-release/X890395/lifehealthpro-com-summit-business-media-s-life-and-health-insurance-website-exceeds-projected-traffic.html

CENTENNIAL, Colo., Feb. 23, 2012 /PRNewswire/ -- Summit Business Media announced its latest product launch, LifeHealthPro.com, exceeded initial traffic projections. In the first three months after the official launch, the site reached 1.2+ million page views– a 5% increase over the same time period in 2010. Perhaps more impressive to note is that the 2010 page views represent an aggregation of four well-known Websites for industry magazines, National Underwriter Life & Health, Senior Market Advisor, Life Insurance Selling and Agent's Sales Journal – all of which combined to create LifeHealthPro.com in October 2011. Success continues in 2012 as well - in January, the site exceeded its projected traffic goal by 24% and its projected goal for unique visitors by 17%.

(Logo: http://photos.prnewswire.com/prnh/20100316/SUMMITLOGO )

In December alone, 91,200 pages were indexed by Google, 208% more than the 29,276 on the four combined sites in December 2010 making the site more searchable and accessible to readers looking for valuable content.

 "We're extremely pleased with the market's positive reaction," said James E. Green, Group Editor-in-Chief of LifeHealthPro.com. "We completely revamped our workflow to meet the evolving needs of our audience and focused more resources on digital content. We look forward to continued growth."

Top 3 most visited channels on LifeHealthPro in January included:

  1. Health Insurance – coverage focusing on LTCI, Individual Health, Disability and Medicare Supplements.
  2. Your Practice – providing strategies and tips to build and grow business including Sales & Marketing, Regulatory, Practice Management and Social Media.
  3. Life Insurance – in-depth content on Life Products, Estate Planning, and Life Settlements

LifeHealthPro.com also launched ten eNewsletters to address the industry's need for targeted, topical content in October. The newsletter lists have seen a combined opt-in growth of over 26% since launch. By offering industry news as it breaks, daily news highlights, and eight topically targeted eNewsletters, LifeHealthPro provides something for every life and health insurance professional. Sign up to receive these free eNewsletters from LifeHealthPro.com.

About LifeHealthPro
LifeHealthPro.com is the vital online destination for life and health insurance advisors, designed to provide them with the essential elements they need to run their practice and increase their bottom line including breaking news, market trends, practice tips and more. For more information, please visit LifeHealthPro.com.

About Summit Business Media
Summit Business Media is the leading B2B media and information company serving the insurance, financial services, legal and investment advisory markets. Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. For more information, please visit SBMedia.com

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
James Green - https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94307

 

 

 

SOURCE Summit Business Media