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comScore Media Metrix Ranks Top 50 U.S. Web Properties for January 2012

Feb 17, 2012 (03:02 PM EST)
URL: http://www.techweb.com/show-press-release/X889150/comscore-media-metrix-ranks-top-50-u-s-web-properties-for-january-2012.html

Travel and Career Sites Experience Seasonal Boost

Taxes Top of Mind at Start of New Year

RESTON, Va., Feb. 17, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for January 2012 based on data from the comScore Media Metrix service. Tax sites rapidly grew in January as millions of Americans looked to begin preparing to file. Many Americans also booked travel to escape the winter doldrums, while others resolved to begin the new year by researching new careers and education programs.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

"In January, the average U.S. Internet user spent a record 36 hours online, reflecting the growing importance of digital media to Americans' daily lives," said Jeff Hackett, executive vice president of comScore. "Among the biggest category gainers in this heavy month of Internet usage were Travel and Career sites, which posted double-digit gains, and of course Tax sites as the non-procrastinators among us decided to get an early jump on getting their refunds."

Winter Blues Melt at Travel Sites
Several Travel subcategories were among the top-gainers in January, including Transaction sites which grew 28 percent to 3.7 million visitors. TravelPN.com led the category with 798,000 visitors (up 11 percent), followed by Viator.com with 642,000 (up 9 percent), WWTE.com with 442,000 (up 86 percent) and OneTime.com with 278,000 (up 48 percent).

Car Rental sites jumped 22 percent to 6.2 million visitors during the month, led by Enterprise Rent-A-Car Company with 3.2 million visitors (up 14 percent). Avis Budget Group ranked second with nearly 2 million visitors (up 19 percent), followed by Hertz with 1.3 million (up 21 percent), CarRentals.com with 793,000 (up 30 percent) and Dollar Thrifty Automotive Group, Inc. with 790,000 (up 27 percent).

A trip wouldn't be complete without lodging, so it is not a surprise that Hotels/Resorts also ranked among the fastest-growing Travel sites. The category attracted 33.2 million visitors in January, representing an 18-percent increase. Marriott secured the #1 position in the category with 5.1 million visitors (up 30 percent), followed by Disney Parks & Travel with 4.8 million (up 36 percent), Hilton Hotels with 4.6 million (up 25 percent) and Expedia Hotels with 3.3 million.

Career-Minded Americans Research Options Online
As the new year began, Americans turned their focus to career services and education. Traffic to Job Search sites grew 27 percent in January to 24.2 million visitors. Indeed.com Job Search ranked as the category leader with 13.7 million visitors (up 33 percent), followed by CareerBuilder.com Job Search with 9.8 million (up 27 percent), Monster.com Job Search with 5 million (up 28 percent) and SimplyHired.com with 3.5 million (up 42 percent).

Training and Education sites also gained traction, with a sizeable increase of 23 percent to 14.7 million visitors. LiveCareer.com topped the list with 1.2 million visitors (up 58 percent), followed by AesopOnline.com with 940,000 (up 44 percent), FastWeb.com with 736,000 (up 30 percent) and Learn4Good.com with 599,000.

Tax Sites Spike as Season Begins
Visitation to Tax sites swelled in January as millions decided to get a jump on filing and hopefully getting a refund check from Uncle Sam. More than 30.7 million Americans visited a Tax site in January, up 359 percent to rank as the fastest growing category.

Top 50 Properties
Google Sites ranked as the #1 property in January with 187.4 million visitors, followed by Microsoft Sites with 179.2 million and Yahoo! Sites with 177.2 million. LinkedIn.com jumped 8 positions to rank #29 with 36.8 million visitors, while Everyday Health, which helped many fulfill their New Year's resolutions to be healthier, leapt 10 positions to #38.

Top 50 Ad Focus Ranking
Google Ad Network led the January Ad Focus ranking with a reach of 92.9 percent of Americans online, followed by AOL Advertising (85 percent), Yahoo! Network Plus (84.8 percent), ShareThis (82.4 percent) and AT&T AdWorks (82.3 percent).

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

January 2012 vs. December 2011

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

 

Total Unique Visitors (000)

Dec-11

Jan-12

% Change

Rank by
Unique
Visitors

Total Internet : Total Audience

220,439

220,154

0

N/A

IRS.GOV

5,044

16,259

222

107

ED.GOV

5,201

9,160

76

185

Pinterest.com

7,516

11,716

56

148

Travelocity

4,869

6,957

43

241

Kayak.com Network

5,851

8,087

38

210

ChaCha.com

9,151

12,279

34

138

Orbitz Worldwide

8,965

11,868

32

141

Info.com

5,883

7,740

32

219

Dominion Enterprises

9,622

12,650

31

131

Indeed

12,928

16,985

31

103

*Ranking based on the top 250 properties in January 2012. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

January 2012 vs. December 2011

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

 

Total Unique Visitors (000)

Dec-11

Jan-12

% Change

Total Internet : Total Audience

220,439

220,154

0

Business/Finance – Taxes

6,685

30,715

359

Retail – Computer Software

41,616

54,081

30

Travel – Transactions

2,913

3,730

28

Career Services & Development – Job Search

19,098

24,209

27

Career Services & Development – Training and Education

11,979

14,679

23

Travel – Car Rental

5,079

6,197

22

Travel – Hotels/Resorts

28,035

33,213

18

Career Services & Development – Career Resources

46,145

54,398

18

Entertainment – News

100,121

116,229

16

Travel – Ground/Cruise

12,164

14,097

16

Table 3

comScore Top 50 Properties (U.S.)

January 2012

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Rank

Property

Unique
Visitors

(000)

 

Rank

Property

Unique
Visitors

(000)

 

Total Internet : Total Audience

220,154

 

 

 

 

1

Google Sites

187,368

 

26

Twitter.com

38,410

2

Microsoft Sites

179,220

 

27

ESPN

38,296

3

Yahoo! Sites

177,249

 

28

Technorati Media

38,227

4

Facebook.com

163,505

 

29

LinkedIn.com

36,848

5

Amazon Sites

109,997

 

30

NetShelter Technology Media

34,954

6

AOL, Inc.

107,085

 

31

Tribune Interactive

34,517

7

Ask Network

93,954

 

32

AT&T Interactive Network

33,780

8

Glam Media

90,895

 

33

Disney Online

32,708

9

Wikimedia Foundation Sites

88,527

 

34

iVillage.com: The Womens Network

31,942

10

Turner Digital

84,041

 

35

Alloy Digital Network

30,782

11

CBS Interactive

81,631

 

36

Yelp.com

30,668

12

Apple Inc.

81,536

 

37

Fox News Digital Network

30,283

13

New York Times Digital

80,161

 

38

Everyday Health

30,208

14

Viacom Digital

76,254

 

39

Netflix.com

29,777

15

eBay

71,554

 

40

Superpages.com Network

28,971

16

Federated Media Publishing

70,260

 

41

Break Media

28,252

17

Demand Media

61,344

 

42

The Washington Post Company

27,602

18

VEVO

59,000

 

43

Scripps Networks Interactive Inc.

27,580

19

Weather Channel, The

58,643

 

44

Verizon Communications Corporation

26,763

20

craigslist, inc.

53,431

 

45

NBC Universal

26,546

21

Comcast Corporation

52,890

 

46

Target Corporation

26,142

22

Gannett Sites

46,620

 

47

Cox Enterprises Inc.

25,529

23

Answers.com Sites

44,377

 

48

Discovery Digital Media Sites

25,265

24

Wal-Mart

41,462

 

49

Internet Brands, Inc.

25,263

25

Adobe Sites

41,451

 

50

Myspace

25,124

Table 4

comScore Ad Focus Ranking (U.S.)

January 2011

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Rank

Property

Unique
Visitors (000)

% Reach

 

Rank

Property

Unique
Visitors (000)

% Reach

 

Total Internet : Total Audience

220,154

100.0

 

 

 

 

 

1

Google Ad Network**

204,468

92.9

 

26

CPX Interactive**

124,089

56.4

2

AOL Advertising**

187,109

85.0

 

27

Adconion Media Group**

120,144

54.6

3

Yahoo! Network Plus**

186,587

84.8

 

28

Undertone**

118,198

53.7

4

ShareThis

181,372

82.4

 

29

Traffic Marketplace**

116,903

53.1

5

AT&T AdWorks**

181,247

82.3

 

30

AOL, Inc.

107,085

48.6

6

Google

179,685

81.6

 

31

Meebo

98,130

44.6

7

Yahoo! Sites

177,249

80.5

 

32

Technorati Media**

97,287

44.2

8

ValueClick Networks**

176,229

80.0

 

33

Bing

95,661

43.5

9

24/7 Real Media Global Web Alliance**

176,227

80.0

 

34

Smowtion Ad Network**

95,226

43.3

10

Microsoft Media Network US**

174,276

79.2

 

35

Ask Network

93,954

42.7

11

Tribal Fusion**

170,715

77.5

 

36

Glam Media

90,895

41.3

12

Facebook.com

163,505

74.3

 

37

Amazon.com*

90,774

41.2

13

Casale Media - MediaNet**

162,269

73.7

 

38

Rocket Fuel**

89,373

40.6

14

AdBrite**

162,088

73.6

 

39

Wikipedia.org

88,224

40.1

15

PulsePoint**

154,100

70.0

 

40

Kontera**

86,005

39.1

16

Specific Media**

153,336

69.6

 

41

Monster Career Ad Network (CAN)**

78,243

35.5

17

Collective Display**

151,427

68.8

 

42

Windows Live

74,579

33.9

18

AudienceScience**

149,336

67.8

 

43

Federated Media Publishing

70,260

31.9

19

Cox Digital Solutions - Network**

146,632

66.6

 

44

Dedicated Media**

67,243

30.5

20

Vibrant Media**

143,793

65.3

 

45

About

62,480

28.4

21

interclick**

139,508

63.4

 

46

Demand Media

61,344

27.9

22

Burst Media**

133,900

60.8

 

47

Weather Channel, The

58,643

26.6

23

YouTube.com*

126,279

57.4

 

48

MTV Networks Music

53,932

24.5

24

MSN

125,561

57.0

 

49

Redux Media Network**

52,684

23.9

25

AdBlade Network**

125,421

57.0

 

50

Apple.com

49,689

22.6

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in January. For instance, Yahoo! Sites was seen by 80.1 percent of the 220 million Internet users in January.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network. 

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

 

SOURCE comScore, Inc.