LOS ANGELES, Feb. 10, 2012 /PRNewswire/ -- Today, MAGIC announces the launch of a new multi-platform digital experience providing relevant digital products and information including workshops, panels, and mobile applications. These include seminars on today's social media landscape, multiple blogger lounges and the "Buzz Boutique." These interactive experiences will offer attendees insight regarding key tools needed to market fashion businesses online and how to navigate the complex social media environment. MAGIC has also launched a MAGIC mobile app, which will allow attendees to interact more easily and effectively with one another and navigate the show floor.
"Because of the speed with which everything digital is revolutionizing our industry, we saw a great opportunity for MAGIC to curate a showcase of the key digital platforms that are a vital part of any fashion business – we have done that in the Buzz Boutique on the Concourse at WWDMAGIC, and with our digital seminar series," said Steven Sturm, EVP, Chief Marketing Officer, Advanstar.
"Our exhibitors and attendees want to leverage the power of the latest digital tools to empower them to make connections, foster community and expand commerce, and that's what MAGIC is all about, not just at the show but 365 days a year."
Interactive areas at MAGIC include:
MAGIC's Buzz Boutique
The Buzz Boutique is a gathering place for attendees to learn about the most vital tools for digital fashion marketing, from mobile applications to social media to digital advertising. Participating companies including Google, eBay Fashion, Storesigns.com, Handshake, Volusion Ecommerce and Social Radius – each has applications and tools relevant to the business of fashion and will demo their products as well as present a workshop:
Blogger Lounges: Teen Vogue, FN PLATFORM, S.L.A.T.E
WWDMAGIC has partnered with Teen Vogue, a leading media authority in teen fashion, to create a vibrant hub that will be teeming with bloggers and activity, and serve as the focal point of the Concourse. Fashion bloggers will report from the show floor on trends, new brands, events at MAGIC and much more. Bloggers will include: Rachel Schwartzmann / Styleline.com, Samantha Lim / Fashionindie.com, Wendy Nuygen / Wendyslookbook.com, Maria Deene / The Curvy Fashionista, Olivia Lopez / Lustteforlife.com, Franke Melendez / hintmag.com, Rebecca Lay / Styleluste, Renee Ogaki / Styleluste, Wendy Bendoni / wendybendoni.com/trendforecaster, Danielle Gray / fashionbombdaily.com, and Katie Rosen / fabfitfun.com. These bloggers will also report from FN PLATFORM's FOOTWEAR NEWS booth, on today's hottest footwear trends.
Additionally, the DIY Lounge – will be based on the WWDMAGIC Concourse and will host bloggers such as Alicia Drago / dismountcreative.com, Kristen Turner/ Glitter n Glue and Jenni Radosevich / ispydiy.com. Unique DIY products will be created onsite by attendees including a leather wallet, bracelets and earrings.
Over at S.L.A.T.E, MAGIC will feature a new blogger lounge curated by lifestyle and fashion journalist Marcus Troy. The hottest streetwear bloggers from around the world will post live from the show floor. The blogger lounge will feature experts who will speak to streetwear products and trends. A host of editors from Highsnobiety.com, Nicekicks.com, Freshnessmag.com, ctothejl.com, KarmaloopTV.com and other sites hand selected by Marcus Troy will be on hand to meet with show attendees.
As part of the Teen Vogue Blogger Lounge, MAGIC guest bloggers and Teen Vogue Events Director, Lauren Eisner– will reveal how to influence the influencer and work with in the new and ever changing world or online news and editorial.
MAGIC Mobile Application
MAGIC's new Mobile App allows users to explore the exhibitor directory, seminars and events, create a personal calendar, map their show, access MAGIC social media platforms, receive alerts from the organizers, participate in photo sharing feeds and join and communicate with the community of attendees. To download, visit www.magiconline.com/mobileapp.
"The business of fashion is booming and MAGIC continues our commitment to helping our customers effectively navigate our shows and the industry," added Sturm. "Our new mobile application is yet another asset for attendees to communicate, network and connect with one another."
Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show's goal is to connect and inspire the fashion community. The February 2012 MAGIC will run from February 13 – 15, 2012 with Sourcing at MAGIC opening at 12:00pm on Sunday, February 12th. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information please visit www.magiconline.com.