TechWeb

NetShelter Technology Selected by AlwaysOn as an OnMedia "20 to Watch" Company

Feb 09, 2012 (05:02 PM EST)
URL: http://www.techweb.com/show-press-release/X888070/netshelter-technology-selected-by-alwayson-as-an-onmedia-20-to-watch-company.html

-Recognized for creating new opportunities in marketing, branding, advertising, and publishing-

SAN FRANCISCO, Feb. 9, 2012 /PRNewswire/ --  NetShelter Technology Media, the largest "influencer network" of  technology blogs on the Web, with more than 4,500 independent bloggers reaching 150 million global readers(1), today announced that it has been chosen by AlwaysOn as one of the OnMedia 20 Companies to Watch.  Inclusion in the list signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. NetShelter was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

NetShelter and the OnMedia 20 Companies to Watch will be honored at AlwaysOn's OnMedia NYC event on February 22, 2012, at the Time Warner Center.

This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

"The make-up of OnMedia 20 Companies to Watch represents forward-thinking media companies in a year charged with disruptive change. The emergence of Web-fueled TV and the explosive growth of smartphones and tablets are challenging the media world to transform itself into a global, consumer-focused industry. Coupled with the socialization of everything, this year's digital media and entertainment startups are boldly charging into future, ready to reinvent the establishment with new, invigorating products and services," says Tony Perkins, founder and editor of AlwaysOn. "Web analytics are now embracing a social world, providing marketing and advertising companies with the targeted data that delivers on the promise of reaching consumers with meaningful, actionable messages."

The OnMedia 20 Companies to Watch were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.

Unlike traditional display ads, inPowered ads curate influential stories about brands as part of the ad itself, measure the consumption and social amplification of that content across more than 30 social signals (e.g. Twitter, Facebook, LinkedIn, Reditt, Google+, blog comments, and more), and correlate that information to determine and increase a brand's share of influence across nearly 50 purchase categories (e.g. tablets, smart TVs, smart phones, cloud computing, security, etc.).

More information about the inPowered platform is available at www.NetShelter.com. Follow the company on Twitter at @NetShelter or via Facebook at www.facebook.com/NetShelter.

A full list of all the OnMedia Top 100 winners and the 20 Companies to Watch can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2012-OnMedia-100-Top-Private-Companies

"We are pleased to be named as an OnMedia Company to Watch," said Peyman Nilforoush, CEO and Co-Founder of NetShelter. "Our recently launched inPowered platform provides an innovative way to shape opinions and build brands by leveraging tech influencers socially. It will enable us to deliver far greater value to advertisers, publishers, and consumers in the years ahead."

(1)  Ranked by comScore WW figures as largest Technology Media Property with about 150 million based on October 2011 figures.

About NetShelter Technology Media

NetShelter is the largest "influencer network" of technology blogs on the Web, with more than 4,500 independent bloggers reaching 150 million global readers(1). NetShelter's inPowered platform amplifies content from influential tech blogger's to drive brand influence in a measurable way. NetShelter is headquartered in San Francisco with offices in New York, Chicago, and Toronto. NetShelter Technology Media is backed by venture funding from Rho Ventures, and the BlackBerry Fund. Additional information is available at www.NetShelter.com.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

 

SOURCE NetShelter Technology Media