Zmags Presents Live Webinar: "The Digital Shopper: Improving the Path to Purchase"

Jan 24, 2012 (03:01 PM EST)

Webinar to examine profiles and behaviors of the Connected Consumer

BOSTON, Jan. 24, 2012 /PRNewswire/ -- Zmags, the leading provider of rich media mobile and social merchandising, today announced a live webinar that will discuss the preferences, attitudes and habits of connected consumers and how retailers can capture them. Connected consumers are shopping via PCs and laptops, as well as increasingly via tablets or smartphones and Facebook, important channels for retailers to consider.


"The Digital Shopper: Improving the Path to Purchase"


Wednesday, January 25, 2012


1:00 p.m. ET/10:00 a.m. PT


Gordon Plutsky, chief marketing officer, King Fish Media and W. Sean Ford, Chief Operating Officer and Chief Marketing Officer, Zmags


Retail e-commerce sales for the 2011 holiday season surpassed $37 billion, a 15 percent increase over 2010. Increasingly, consumers are using tablets, smartphones and social networks to browse and purchase products online. Retailers need to be ready for this important new segment of shoppers.


During this free webinar, our expert panel will discuss the results of a recent study that analyzed the preferences, attitudes and current habits of consumers who shop via PCs, laptops, tablets or smartphones. Attendees will learn:


·         The importance of presenting a consistent shopping experience across all of your customers' preferred touch points

·         The approaches you can take to provide an immersive, engaging experience that delights customers - and drives product sales

Register Here:

About Zmags
Zmags helps thousands of the world's most progressive global retailers and brands design brilliant and consistent marketing and merchandising campaigns across social, mobile, tablet, and e-commerce platforms, driving product discovery and inspiring purchases. Using the Zmags on-demand rich media merchandising platform, leading brands have measurably and dramatically increased customer engagement, conversion rates, order size and brand loyalty without the burden of IT constraints. Zmags is among the fastest growing technology companies in North America, ranking #70 on the Deloitte 2011 Technology Fast 500.  Zmags is headquartered in Boston, MA. with European offices in London and Copenhagen. For more information about Zmags, please visit