NORWALK, Conn., Jan. 12, 2012 /PRNewswire/ -- UBM Medica today announced that CancerNetwork has been recognized by the Summit International Awards (SIA) with a Summit Emerging Media Award (Summit EMA) for being a leader in advertising through the use of innovative digital technologies.
"Traditionally, advertising has focused strictly on the big idea," stated representatives from Summit EMA. "Today, advertising needs to break new ground to keep up with rapidly developing technologies and social media. This is the heart of the craft's new form – one can no longer rely on simple formulaic solutions, one needs vision to compel and engage audiences."
CancerNetwork, which provides cancer care specialists with unique editorial content and information through an innovative digital platform that encourages interaction and engagement, was honored with the Leader Award in the Healthcare/Medicine Website category for demonstrating foresight in this new realm of communication and advertising, and setting the pace for emerging media.
"It's rewarding to have the SIA recognize the best practices we've cultivated across the UBM Medica network," said UBM Medica's SVP of Integrated Media, Amy Sklar. "CancerNetwork leverages an asset-rich environment that combines our best-of-breed content with impactful, relevant sponsor visibility. Rich media and video placements help our sponsors communicate their messaging in a way that complements the information needs of our audience."
The Summit EMAs strive to allow advertising and emerging media marketers to demonstrate their know-how and industry leadership. Of the approximately 800 entries submitted to the Summit EMAs, only nine percent of those earned recognition in any of nine categories.
About UBM Medica
Addressing today's healthcare information needs, UBM Medica, a division of UBM plc (UBM.L), delivers strategic, integrated communications solutions and comprehensive reach—online, in print, live, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, drug databases, data services, live events, and other valuable resources, UBM Medica also delivers comprehensive communication solutions for the pharmaceutical and related industries. US websites include PsychiatricTimes.com, CancerNetwork.com, DiagnosticImaging.com, ConsultantLive.com, OBGYN.net, PhysiciansPractice.com and SearchMedica.com. Employing more than 1,400 people with offices in 29 countries, UBM Medica is headquartered in London. For more information, visit http://www.ubmmedica.com/.
SOURCE UBM Medica