FRAMINGHAM, Mass., Jan. 4, 2012 /PRNewswire/ -- Kicking off the month in which Macworld | iWorld takes place, IDG World Expo today announced a slew of new content and event highlights. These include: new Tech Talks developed in conjunction with Superfly Presents and Theatrics, creators of the Mass Participation TV series; the unveiling of three DJs selected to compete in the RISE Electronic Music DJ Battle & Bash; the winners of the "Appalooza – The Greatest Apps of All Time" contest; and a list exhibitors participating in both the Mobile Apps Showcase and the recently announced OS X Zone.
Today's announcements complement a full agenda of music, film and art events, including performances, screenings, workshops and galleries, developed to celebrate the intersection of technology and art, as well as a vibrant show floor that serves as a true reflection of today's evolving iOS marketplace. Macworld | iWorld will take place January 26 – January 28, 2012, at the Moscone Center – West Hall in San Francisco.
IDG World Expo has joined forces with Superfly Presents, the entertainment and marketing agency responsible for world-class music festivals such as Bonnaroo, Outside Lands and Life is Good, to bring attendees two special Tech Talks focused on the impact of Apple technology on the film and music industries, respectively. The sessions include:
The IDG World Expo/Superfly Presents partnership also includes the opening night kick-off concert with Modest Mouse.
Additionally, a Tech Talk produced in collaboration with Theatrics, creators of the first Mass Participation TV series, focuses on the impact of social media and technology on collaborative story telling. Theatrics' Mass Participation TV series "Beckinfield" is the only social TV experience where anyone can create a character and play a part in a professional, plot-driven show.
For 12 days in December, Macworld | iWorld hosted "Appalooza – The Greatest Apps of All Time" contest, a mobile app contest designed to celebrate today's vibrant iOS marketplace. Voters cast ballots for their favorite iOS apps and helped create an ultimate list of the greatest apps in categories ranging from games to lifestyle to music-photo and social apps. After thousands of votes were cast, Macworld | iWorld is excited to present the top five highest vote getters: Touch Retouch, Blues Masters, Splashtop Remote Desktop, Turbo Viewer and Legendary Wars. A full list of winning apps can be found at: http://apps.facebook.com/offerpop/Contest.psp?c=54109&u=14562&a=254553244581393&p=58481436623&rest=0&v=Results.
Many of the apps highlighted as part of Appalooza will be available to see and try at Macworld | iWorld's Mobile Apps Showcase. One of the most popular areas of the extensive show floor, the Mobile Apps Showcase offers attendees unparalleled opportunities to see, try and learn about the latest iPad, iPhone and iPod innovations directly from more than 100 developers who created them. Exhibiting companies include: App Creation Network, Brainshark, Inc., Clear-Media, Fierce Wombat Games, Infomato, Inc., KoamTac, NeoPlay Entertainment, Penpower Inc, Red Robot Labs, Smile, TriceraSoft, WillowTree Apps and XMG Studio, to name a few.
New to the exhibit hall in 2012, the OS X Zone is a special area of the show floor dedicated to showcasing innovations from OS X software developers, the most in-demand category of products requested by Macworld | iWorld attendees each year. Interest in the OS X Zone has been strong and participating companies will include: BusyMac, CHL Software, Codo, Coladia, Connected Accounting and ERP, Dev-Audio Pty Ltd, e3 Software, FileThis, Flexibits Inc., Geekjam LLC, Karelia Software, Left Coast Logic, Mapdiva LLC, RAGE Software, RealMac Software, Sheep Systems, Smile, SoftClouds, Sparrow, Splasm Software and Widget Press.
A full list of exhibitors can be found at: http://www.macworldiworld.com/exhibitor-list/.
The RISE Electronic Music DJ Battle & Bash, which will bring together electronic music DJs using Apple technologies to compete in a club environment and feature a special performance by platinum-selling electronic artist BT, has unveiled the three finalists who will compete for the grand prize of $1,000. Selected from more than 100 submissions, these DJs will battle in front of a live audience and a panel of judges that includes some of today's hottest and most innovative DJs, including DJ Solomon, DJ Dani Deahl and DJ Ean Golden.
Macworld | iWorld offers attendees a full slate of new show elements debuting in 2012—including the Music Experience, Film Event, Art Experience and more than 75 Tech Talks—as well as attendee-favorite programs that include a dynamic exhibit floor featuring hundreds of companies showcasing the latest in software, hardware, peripherals, accessories and applications for the Apple products platform, networking events and meet ups, unique shopping opportunities and workshops that take attendees inside OS X Lion, iOS 5 and key third-party products.
Attendee registration is open at: https://register.rcsreg.com/r2/macsf2012/ga/clear.html. Information about event passes and pricing can be found at: http://www.macworldiworld.com/packages-and-prices.
For complete details on media qualification guidelines, please visit: http://www.macworldiworld.com/credentials. Please note that all media are required to submit media credentials for Macworld | iWorld.
For current happenings, news and chatter follow Macworld | iWorld on Twitter at http://twitter.com/MacworldExpo and like us on Facebook at https://www.facebook.com/pages/MACWORLD/58481436623.
About Macworld | iWorld
Macworld | iWorld is the world's ultimate fan event for those who use, create, and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. From home users, to artistic hobbyists and professionals, and the true Technorati—Macworld | iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. Macworld | iWorld will take place January 26 – January 28, 2012 at the Moscone Center in San Francisco. For more information, please visit http://www.macworldiworld.com.
About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, and Enterprise MobileNext. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.
About Superfly Presents
Superfly Presents is a multi-dimensional entertainment and marketing company comprised of two synergistic businesses: Superfly Events Group, producers of immersive experiences in music, food, wine, beer, and art; and Superfly Marketing Group, which leverages the company's experience, best in class production expertise and industry relationships to develop marketing programs geared towards the passionate, lifestyle consumer.
Renowned for defining experiences for Generation X and Y and redefining the festival format, Superfly is the co-founder and producer of Bonnaroo, the premiere music and arts festival in the United States which Rolling Stone called "one of the 50 moments to change the history of rock and roll". Other Superfly events include: Outside Lands, a groundbreaking music, food, wine and arts festival held in San Francisco's Golden Gate Park and the only major ticketed event in the Park; and Superfly During Jazz Fest, the company's inaugural concert series now in its 15th year. All of these events are widely recognized for being authentic experiences that create a lasting bond and trust between the artists, the fans and the participating brands. Find out more at: www.superflypresents.com.
SOURCE IDG World Expo