Design of Winning Brands Government / Military Website Begins in Preparation for Service to First U.S. Government Agency

Dec 30, 2011 (01:12 PM EST)

NEW YORK, Dec. 30, 2011 /PRNewswire/ -- In response to emerging vendor arrangements between Winning Brands (USOTC: WNBD) and a branch of the armed services, the design of a U.S. government/military website for Winning Brands has been started. Winning Brands is manufacturer of 1000+ Stain Remover, KIND Laundry Products and CLEAN1 Hard Surface.  The Winning Brands government/military website will serve as an online summary of Winning Brands products that are newly available to U.S. government agencies in terms that are relevant to government/military personnel.  The site will feature direct live links to GSA online purchasing resources and will help official procurement personnel cut through to the facts which matter to them.

The company has assigned the launch to ZRC Group ZRC is an award-winning design team, with a track record in a variety of brand development, marketing and communication assignments for international clients, such as Heineken, Allied Domecq, Butterfield Bank as well as small but emerging companies who are taking their brands to the next level.  ZRC Managing Partner, Vern Zimmerman, is responsible for implementing the new Winning Brands government website, adding:  "We are excited to be entrusted with such an important and interesting assignment.  We will ensure that this mission-critical project will have a positive impact for the company and its clients.  Our first task is to operationalize an easily used government portal.  We will then add more features to it as the U.S. government relationship evolves."

GSA Schedule Contract GS-07F-0052Y for Federal Supply Schedule 073 was awarded to Winning Brands in Q4 2011.  Vendor arrangements are being put into place with a branch of the military as the first result of this Schedule Contract.  More details regarding these vendor arrangements are expected in January. 

Winning Brands CEO, Eric Lehner, comments: "Winning Brands has progressed systematically toward qualifying for business with the U.S. government.  We are proud of the opportunity to serve GSA client agencies in 2012 and grateful to the first branch of government preparing to do business with us. We have recently received our draft vendor documents and EDI (Electronic Data Interchange) protocols for testing.  The Winning Brands government/military website will appear in all communications with government.  It will be the place in which we first welcome official visitors, rather than a consumer website.  We anticipate going live in 6 weeks."   Winning Brands maintains a weblog for the benefit of Winning Brands shareholders in which these developments and others of interest to stakeholders are discussed:

ABOUT WINNING BRANDS CORPORATION:  Winning Brands is a manufacturer of advanced cleaning solutions including 1000+ Stain Remover, World's Most Versatile Cleaning Solution™, an alternative to conventional solvents.  The innovative stain remover and multi-cleaner, which was known during early marketing as Winning Colours, is much discussed in social media because of its interesting household, commercial and industrial cleaning characteristics: 1000+ is targeted by Winning Brands to become a favourite stain removing solution because of its exceptional skin-friendliness, versatility and economy when diluted with water. 1000+ also uses 90% less packaging than conventional cleaning solutions by being super-concentrated, enabling consumers to throw away far fewer bottles into the waste stream, together with reduced waste in cardboard case packaging, fuel consumption and CO2 emissions related to transportation.  The phrase "World's Most Versatile Cleaning Solution", 1000+ Stain Remover and CLEAN1 are trademarks of Niagara Mist Marketing Ltd., Division of Winning Brands Corporation. Winning Colors/WinningColours, and KIND are registered trademarks of Niagara Mist Marketing Ltd.


Winning Brands Corporation  11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3
Tel: (705) 737-4062 Fax: (705) 737-9793  Jean Wursten-May, Assistant to the CEO


SOURCE Winning Brands Corporation