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AT&T Sets Post-Thanksgiving Online Traffic Record, Sees More Shoppers Visit Stores and ATT.com to Ring Up Holiday Savings

Nov 29, 2011 (03:11 PM EST)
URL: http://www.techweb.com/show-press-release/X877663/at-t-sets-post-thanksgiving-online-traffic-record-sees-more-shoppers-visit-stores-and-att-com-to-ring-up-holiday-savings.html

Start to Holiday Shopping Underscores Increased Demand for AT&T Smartphones, Tablets and More

DALLAS, Nov. 29, 2011 /PRNewswire/ -- A record increase in year-over-year customer traffic to att.com and double digit increase in AT&T retail store traffic created one of the busiest post-Thanksgiving shopping weekends in AT&T history.

With compelling holiday deals, including some of the hottest smartphones for just one penny, AT&T saw strong results including:

  • Wireless shopping traffic at www.att.com was up 32 percent from Black Friday through the post-Thanksgiving weekend and Cyber Monday, compared to the same time last year
  • New online wireless orders were up 15 percent compared with post-Thanksgiving weekend 2010
  • Traffic in AT&T retail stores nationwide increased by double digits year-over-year

 

"Consumers were on the hunt for value and the best choice of wireless devices, and AT&T delivered with incredible prices and some of the hottest wireless options on the market," said Phil Bienert, Senior Vice President, ATT.com.  

Shoppers on Cyber Monday continued to take advantage of limited-time holiday savings, including a lineup of some of AT&T's most popular smartphones—Motorola Atrix, Samsung Infuse, BlackBerry 9810, HTC Inspire and LG Thrill—all for one cent.

Customers can visit http://www.att.com/shop/special-offers/ for more information on AT&T holiday offers.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company and
one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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SOURCE AT&T Inc.