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CityFeedback Survey: King County Voters Favor Privatizing Liquor Sales 2:1

Nov 04, 2011 (06:11 PM EDT)
URL: http://www.techweb.com/show-press-release/X873830/cityfeedback-survey-king-county-voters-favor-privatizing-liquor-sales-2-1.html

McKenna More Widely Known but in Dead Heat with Inslee

SEATTLE, Nov. 4, 2011 /PRNewswire/ -- In a new survey conducted by a Seattle-based opinion research firm through its innovative online survey platform, a strong majority of likely November 2011 voters support Initiative 1183, the ballot measure that would privatize liquor sales in the State of Washington.

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The survey found that 61 percent of respondents reacted positively when asked if they would vote for I-1183 if the election were held today. Only 33 percent said they would not support the initiative.

In addition, the survey showed that while Republican gubernatorial candidate and Washington State Attorney General Rob McKenna has greater name recognition than his Democratic opponent, Congressman Jay Inslee, the race between them is a virtual dead heat.

The survey was carried out from October 29 to November 2, 2012 by CityFeedback, a division of Survey Analytics, LLC. It had 2,001 respondents and a margin of error of 2.24 percent. Topline results are available here: http://bit.ly/uPNFrg.

"What's most intriguing about the CityFeedback survey is that it reached likely voters in an exciting new way," commented Seattle political consultant John Wyble. "The limitations of traditional telephone polling are well-known and highly problematic, whereas this technology has the ability to engage respondents through their computers or smartphones."

CityFeedback uses an innovative online technology platform to gather opinion data, which allows participants to answer questions through a web browser or with a mobile app tailored for iPhone, Android, Blackberry and Windows Phone smartphones. Survey Analytics, a recognized leader in the field of consumer market research, recently launched CityFeedback to meet the growing needs in the political campaign and public affairs markets.

"We are delighted to demonstrate with this survey how effectively CityFeedback's state-of-the-art platform can take the pulse of voters and key stakeholders," remarked Survey Analytics CEO and founder Vivek Bhaskaran. "In an era where fewer than 3 in 4 households still have landlines, the need to reach people quickly and cost-effectively on their computers and mobile devices is becoming more important every day."

About CityFeedback

CityFeedback, a division of Survey Analytics, LLC, is a survey research platform that reaches participants either through a browser or a downloaded smartphone application. CityFeedback is supported on all browsers and on the iPhone, Android, Windows Mobile and Blackberry smartphones, which together make up 93% of the smartphone market. For more information, visit www.cityfeedback.com.

About Survey Analytics, LLC

Survey Analytics is a recognized leader in opinion and market research. The company offers an enterprise grade research platform for collecting feedback to enable businesses, governments and consumers to participate and learn from each other. Through its core businesses of Surveys, Crowdsourcing, Panel Management and Polls -- Survey Analytics listening systems enable businesses, organizations and governments to touch their customers and constituents through all major channels -- including Web, Email, Social Media and Mobile. The self-service and cloud-enabled platform empowers companies to execute and deliver on research in real time and on a global scale. Selected customers include companies like Motorola, McGraw Hill, CareerBuilder and Agencies of the US Federal government including the FCC, USPS and the GSA. For more details, go to www.surveyanalytics.com.

SOURCE CityFeedback; Survey Analytics