Fordela Launches Media Platform 4.0, Delivers Cloud-Based Audio Management

Jul 01, 2011 (01:07 PM EDT)

Latest Release Extends to Include Support for Audio Assets

SAN FRANCISCO, July 1, 2011 /PRNewswire/ -- Fordela Corporation, a leader in cloud-based media management and monetization, announced today the release of the Fordela Platform 4.0, offering robust audio management and secure playlist distribution. Content creators, distributors and engineers are now able to take full advantage of cloud-based management, presentation and collaboration tools.

"We are pleased to announce that Fordela now delivers audio management as a significant extension of our Media Management Platform. Through our cloud-based system, Fordela's new audio management tools enable audio consoles to be accessed remotely through any internet-connect device. Playlist creation, Virtual Listening Rooms and content collaboration portals are just a few of the new features that our customers have requested for managing and distributing their digital audio files as well as video," said Jason Deadrich, CEO of Fordela.  

New features in the Fordela Platform 4.0 include:

  • Private and secure audio playlist generation and delivery
  • Auto-detection of metadata based on ID3 tags, album, artist, composer, etc.
  • Batch download and transfer of playlists
  • Custom branding and personalization  
  • Online audio previews
  • Playlist usage reports and analytics

"The massive advantage to us is that we can now centralize our content repository, which was spread out over several global locations," said Joel Joslin, Digital Media Manager for Stellar Inflight. "We needed to transition our international storage silos to a completely cloud-based system where the actual video and audio files, along with their accompanying metadata, are one in the same. Now we just upload it into Fordela, create a playlist and send it to our clients.  It's almost instant."

Product Support and Availability:

The Fordela Platform 4.0 featuring audio management is now available. Learn more and sign up for a trial account today at  

About Fordela:

Fordela Corporation is located in San Francisco, California.  The Company is focused on providing the leading cloud-based media management solution to the enterprise.  Fordela was started by video content professionals from George Lucas' LucasArts with the mission to deliver the best of enterprise class media management, as a service, from the Cloud. For additional information, please visit

SOURCE Fordela Corporation