TYSONS CORNER, Va., June 28, 2011 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that its Social Media Marketing and Intelligent Commerce Summit (SMiCS) will be held July 12-13 at the Fairmont Hotel Monte Carlo and will run adjacent to MicroStrategy World Monte Carlo 2011. Summit attendees will hear the views and experiences of many social media practitioners who are at the cutting-edge of social media monetization.
The social network is a cultural phenomenon that today offers businesses an unprecedented advertising and marketing opportunity. While companies agree that social network integration is the next leap forward in intelligent customer interaction, many are challenged to capitalize on the power of social media. MicroStrategy has a deep history and expertise in the analysis of big data, and social network information is a new and rapidly growing class of big data. MicroStrategy technology enables companies to leverage social media data and deliver a 1:1 messaging platform to strengthen customer relationships.
Summit attendees, including Chief Marketing Officers and senior marketing executives, will preview breakthrough technologies from MicroStrategy for more effective segmenting, targeting, and personalizing of social media data. Industry luminaries will share perspectives on the value of social media for enterprises and how to turn social media into profitable business opportunities.
Visionary keynote speakers will present their insights on the challenges and opportunities found in Social Media and Intelligent Commerce. Guest speakers include world-renowned expert on customer-based business strategy Don Peppers, Facebook CIO Tim Campos, and author of Engage! and leading authority in digital branding and marketing Brian Solis. Participants will also hear from Martin Hubert, CEO of Axel Springer, one of the largest multimedia companies in Europe.
"We are very excited to be hosting the first European Summit of its kind where companies can learn new ways to leverage the unprecedented customer interaction, advertising, and branding potential of social media," said Sanju Bansal, MicroStrategy Chief Operating Officer. "SMiCS will educate companies about the value of social media, how it is transforming marketing efforts to drive customer loyalty, and how they can build a social media business to more effectively engage with and capture new customers."
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy software enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. The MicroStrategy platform delivers actionable information to business users via the web and mobile devices, including the iPad, iPhone, and BlackBerry. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its website. To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).
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SOURCE MicroStrategy Incorporated