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Prank Your Friends This April Fools' with Shock Top 'Virtual Sip'

Mar 31, 2011 (04:03 PM EDT)
URL: http://www.techweb.com/show-press-release/X837948/prank-your-friends-this-april-fools-with-shock-top-virtual-sip.html

Watch Friends and Family Attempt to Smell and Taste Beer on Their Smartphones

ST. LOUIS, March 31, 2011 /PRNewswire/ -- If you're looking for a fun, simple and creative way to prank your friends and family this April Fools', give Shock Top's 'Virtual Sip' Smartphone application a try.  It's free to download through the iPhone App Store or the Android Market, and will convince your friends they can actually smell and taste beer right on their phones!

(Photo: http://photos.prnewswire.com/prnh/20110331/AQ75282)

To support the prank, Shock Top has created a convincing back story, from details on the technology company that created the application – 4/One Technologies; to the Shock Top 'brewmaster' acknowledging his surprise at how the phone captures the beer's true taste and smell; to a group of pseudo Facebook fans in disbelief, after using the app for the first time.

To use this back story with friends and family who may not quite be convinced the app is real, visit www.shocktopbeer.com, www.facebook.com/ShockTop or YouTube.  The sites house the videos and additional information about the technology behind the app – piezoelectrics, which turns mechanical energy into usable energy recognizable by the senses through ultra-sonic frequency.

After April Fools' Day, adults should keep the 'Virtual Sip' app on their Smartphones, as Shock Top will continue to push out new content to the app throughout the year.  The application also serves as a retail locater, so beer lovers can find the closest Shock Top available – whether on draft at a neighborhood bar or in six-packs at a local grocery store.

Download 'Virtual Sip' now for free through the iPhone App Store or the Android Market.

Shock Top Belgian White is an award-winning Belgian-style unfiltered wheat ale, with a naturally cloudy and light golden color.  Shock Top is brewed with orange, lemon and lime peels and coriander, giving it a refreshing, smooth taste and a citrusy aroma.

Media Contacts:
Niky Roberts: 314-552-6721,
nrroberts@webershandwick.com
Lindsay Ryan: 314-577-2579
lindsay.ryan@anheuser-busch.com

SOURCE Shock Top