TechWeb

TRX Launches Global Reseller Program

Feb 03, 2011 (03:02 PM EST)
URL: http://www.techweb.com/show-press-release/X828309/trx-launches-global-reseller-program.html

New Qualified Resellers Can Receive Gold Status for First Quarter 2011

ATLANTA, Feb. 3, 2011 /PRNewswire/ -- TRX, Inc. (www.trx.com) (OTCQB: TRXI), a world-leading provider of travel technology, process automation, consulting and data services, today announced the official launch of the TRX TRUEPARTNER Program, TRX's global reseller program. The TRX TRUEPARTNER Program is designed to allow travel agencies, technology companies, and other travel and meeting related solution providers, to resell TRX's web-based software as a service (SaaS) solutions. TRX's solutions include:  RESX®, an online booking tool; TRUEXPENSE(SM), travel and expense management; and TRAVELTRAX®, data intelligence and reporting.

TRX has always partnered with travel agencies and the TRX TRUEPARTNER Program formalizes these relationships by providing documented pricing incentives, sales support, and enhanced technical and customer support. The new program rewards partners that grow their business with TRX over time.

The TRX TRUEPARTNER Program has four partnership levels:  Certified, Silver, Gold, and Platinum. Program partners will receive enhanced technical and sales support, product and sales training, deal registration, beta software access, joint marketing promotions, market competitive rates and commissions, as well as access to the TRUEPARTNER portal, a single source for all TRX sales support tools.

"We recently made a major and permanent shift in our partner strategy," said John Broaddus, Vice President of Channel Sales and Alliances, TRX. "The TRX TRUEPARTNER Program is our way of showing our commitment to growing our partner base as well as providing the valuable support and incentives that our partners need and deserve. Additionally, we are happy to announce BCD Travel as one of our launch partners under the new program."

"BCD Travel is pleased to partner with TRX in the TRX TRUEPARTNER Program," said Rose Stratford, BCD Travel's Senior Vice President of Global Supplier Relations. "We value relationships across a broad spectrum of technology providers and we expect TRX's refreshed approach will aid our ability to showcase TRX solutions to corporations whose travel programs may benefit from them."

BCD Travel recently extended their agreement to market and distribute TRX's RESX services as part of the TRX TRUEPARTNER Program.

As an incentive for potential partners, TRX will extend Gold partnership status to qualified applicants that sign up for the TRX TRUEPARTNER Program until March 31, 2011. Gold partners may be eligible to receive additional pricing discounts and rebates under the program. Visit http://www.trx.com/company/partners.htm for more information.

About TRX

TRX is a world-leading travel technology and data services provider, offering more than 20 software-as-a-service utilities for online booking, reservation processing, data intelligence, and process automation. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators. We provide patented savings maximization solutions via our travel analytics consulting practice, extending spend management services to travel buyers all over the world.  We complement all of these offerings with a global workforce focused on travel process automation and reengineering. For more information about TRX or to contact a TRX sales office, phone 404.929.6100 or visit the Company's website at www.trx.com.

SOURCE TRX, Inc.