ESDN Unveils New National Brand Initiative

Jan 28, 2011 (02:01 PM EST)

JANESVILLE, Wis., Jan. 28, 2011 /PRNewswire/ -- Electronic Sales Dealership Network (ESDN), a leader in the jewelry e-commerce industry, has revitalized and reenergized its business identity to reflect its winning technology and the power of the relationships behind its offering.


ESDN's new logo was designed to showcase their ability to bring the entire jewelry industry together—retailers, suppliers and consumers—and to identify the sweet spots of those relationships. The new mark shows three interconnecting circles that share space and represent the potential to work together. ESDN has also refined its mark to emphasize that it is a network in both the literal and figurative sense. "ESDN's value is certainly our technology. That said, it is also important to know that our technology is supported by great relationships and winning brands and suppliers who are a part of the effort. I have been in the jewelry business for 30 years and know how relevant this technology is to the entire industry. We can all realize our revenue potential if we work together toward a common goal," said Steve Yeko, Sr., CEO/President of ESDN.

As part of the new business identity, ESDN has also developed a tagline that shares the value of its offer: Powering Your Potential. "ESDN is the only one in the industry who brings all three players together through proprietary technology and networks of relationships to facilitate growth, resulting in better consumer experiences—as they, after all, are the ultimate decision makers," says Brad Bensman, Director of Marketing for ESDN.

ESDN kicks off its new business identity with The Centurion Show in Tucson, Arizona, January 30 -February 1, 2011.

About ESDN: ESDN creates business solutions that accelerate revenue potential by bringing together the entire value chain of an industry. ESDN uses technology and networks of relationships to facilitate growth through proprietary solutions that are easily accessible to all on the worldwide web. With decades of business experience and industry know-how, ESDN helps businesses increase the potential of their reach and revenue by connecting with more suppliers, brands, retailers, and ultimately, consumers. In doing this, ESDN creates a transparent, relationship - driven system that allows great products to get into the hands of consumers who want them. For more information, visit

Media Contact:

Stacey McClenathan


SOURCE Electronic Sales Dealership Network