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Aequor Technologies Announces Strategic Alliance with Naylor

Jan 20, 2011 (04:01 PM EST)
URL: http://www.techweb.com/show-press-release/X825900/aequor-technologies-announces-strategic-alliance-with-naylor.html

PISCATAWAY, N.J., Jan. 20, 2011 /PRNewswire/ -- Aequor Technologies, Inc. today announced a strategic relationship with Naylor LLC of Gainesville, Florida.  Under terms of the relationship, Aequor will provide Naylor new digital media delivery and operations technology, as well as take over responsibility for Naylor's Winnipeg-based Creative Design and Printing Operations, effective Thursday, January 20.

Naylor is the leading media and events partner for trade associations in the U.S. and Canada, working currently with over 500 associations and employing 400 in offices in Gainesville, Winnipeg, Atlanta and Fairfax, Virginia.  Naylor annually produces over 1,000 magazines and directories, more than 400 digital media projects and 17 trade shows—all in partnership with U.S. and Canadian trade associations that serve 80+ industries.  The growth of Naylor's digital media and event business has been significant in the last few years, as the company has introduced new digital products to its expanding base of North American associations.

Over 35% of Naylor's association projects are now delivered in digital form, up from 3% in 2006. Naylor's offerings now include association-related events, periodicals, directories, e-magazines, online directories and buyer's guides, email newsletters, wire services, online search, and social networking tools delivered to desktops, tablets, and smart phones.

"We are excited to join forces with an industry leader such as Naylor," said Manmeet Virdi, CEO of Aequor.  "We will work closely with Naylor and each transferred employee to make sure their transition to Aequor is as comfortable and well-supported as possible.  We are anxious to get started ramping up to help Naylor serve their customers' rapidly-changing needs."

"In today's competitive, technology-driven marketplace, we need to continually speed our development of digital media offerings and operational technology," said Alex DeBarr, President and CEO of Naylor.  "The Aequor partnership is a significant step for Naylor.  Aequor will provide us access to new digital media offerings and production and content management processes at a time when the media industry is evolving rapidly.  These innovations will enable us to continue to improve our offerings and respond to our customer's needs faster than ever."

About Aequor Technologies, Inc.

Aequor Technologies is a global IT consulting and Solutions Company headquartered in New Jersey, United States of America. The company provides cutting-edge customized IT solutions with personalized service. Aequor has received the SEI CMMi Level 3 certification that endorses its process, capabilities and systems. Aequor has established strong presence in the Middle East and has a High-Tech Global Remote Development Centers in India. For more information, please visit www.aequor.com.

Contact: Kakuni Mahto, 630-440-0594, Kakuni.Mahto@aequor.com

SOURCE Aequor Technologies, Inc.