Naylor Announces Alliance with Aequor Technologies as Digital Growth Accelerates

Jan 20, 2011 (04:01 PM EST)

GAINESVILLE, Fla., Jan. 20, 2011 /PRNewswire/ -- Naylor, LLC, the leading media and events partner for trade associations in the U.S. and Canada announced today a strategic relationship with Aequor Technologies, Inc., a leading global media services company based in Iselin, New Jersey.  Under terms of the relationship, Aequor will serve as a vendor providing Naylor with new digital media delivery, graphic design and operations technology, as well as take over responsibility for Naylor's Winnipeg-based Creative Design and Printing Operations.

Naylor works currently with over 500 associations and employs 400 in offices in Gainesville, Winnipeg, Atlanta and Fairfax, Virginia.  Naylor annually produces over 1,000 magazines and directories, more than 400 digital media projects and 17 trade shows—all in partnership with U.S. and Canadian trade associations that serve 80+ industries.  The growth of Naylor's digital media and event business has been significant in the last few years, as the company has introduced new digital products to its expanding base of North American associations.

"In today's competitive, technology-driven marketplace, we need to continually speed our development of digital media offerings and operational technology," said Alex DeBarr, President and CEO of Naylor.  "The Aequor partnership is a significant step for Naylor.  Aequor will provide us access to new digital media capability offerings and production and content management processes at a time when our association partners needs are evolving rapidly.  These innovations will enable us to continue to improve our offerings and respond to association needs faster than ever."

Aequor is an IT Solutions and Service Provider headquartered in New Jersey with offices and state-of-the-art software development and content management centers located in the United States, India and the Middle East.  Aequor employs over 1,000 people globally. Their Media Services business assists publishers of newspapers, magazines and books in managing emerging digital technology, expanding online capabilities, integrating print products with digital offerings and building IT solutions to maximize customer value.

Through this strategic relationship, Naylor will gain 24/7 access to the Aequor's content delivery technology, leading edge graphic design capability and other technology-related resources.  DeBarr indicated that Naylor expects the Aequor relationship to "allow our management team to focus on editorial and graphic quality, product innovation and revenue generation that benefits our association partners, while Aequor focuses on managing the process of production and provides access to the latest digital media technology."

"We are excited to join forces with an industry leader such as Naylor," said Manmeet Virdi, CEO of Aequor.  "We will work closely with Naylor to help them execute their aggressive new product offering plans and develop new ones as they work to serve their association partners' needs."

Over the past five years, Naylor has increased its base of association customers from 350 to 550. The company opened new offices in Atlanta, Georgia in 2006, and acquired Fairfax, Virginia-based Convention Management Group in 2008. Over 35% of Naylor's association projects are now delivered in digital form, up from 3% in 2006. Naylor's offerings now include association-related events, periodicals, directories, e-magazines, online directories and buyer's guides, email newsletters, wire services, online search, and social networking tools delivered to desktops, tablets, and smart phones.

Naylor will continue to house all of its corporate back office operations in Winnipeg, including 75 employees in Accounting, Finance, IT and digital media support, Sales and Sales Support, and Human Resources.  Aequor will create project management positions in Naylor's Winnipeg office to work with Naylor management and to coordinate with Aequor's facilities. 

Aequor will also work with Naylor management to maintain Naylor's ISO 9001 certification, which it has held for since 2004.

For additional information contact:

Alex DeBarr, CEO of Naylor, 440-463-2086.