TechWeb

Google Voice and Varitalk Team up to Send a Call From Santa

Jan 18, 2011 (03:01 PM EST)
URL: http://www.techweb.com/show-press-release/X825330/google-voice-and-varitalk-team-up-to-send-a-call-from-santa.html

CHICAGO, Jan. 18, 2011 /PRNewswire/ -- This holiday season Varitalk teamed up with Google Voice to produce the enormously popular personalized SendACallFromSanta.com.

SendACallFromSanta was an instant hit, covered nearly immediately by TNW, the Wall Street Journal, The Register, The Independent, and even featured in the "Netted by The Webbys" newsletter, which declared it "the easiest way to get any young ones in your life to absolutely freak out with joy."  Additionally, Varitalk's new social sharing feature generated a record number of direct Facebook and Twitter messages, plus more than 25,000 Facebook "Likes" and thousands of Twitter and Google Buzz comments.

Google Voice engaged Varitalk for every aspect of the campaign, which featured original designs and scripting, and messages assembled by Varitalk's patented content personalization technology.  For Santa, Varitalk cast Chicago local Jobe Cerny, better known as the voice of the Pillsbury Doughboy.  Additionally, Varitalk's Chicago headquarters managed production, technology, and support.

Asked about the success of the campaign, Varitalk Senior Producer Kat Rothstein responded, "Google Voice and Santa are both magic – it was a perfect match." Varitalk's President Frederick Lowe agreed, adding, "Almost overnight, Google Voice's SendACallFromSanta joined the ranks of Varitalk's most successful campaigns.  Some would even say it glowed."

About Varitalk:

Varitalk provides services and patented technology that empower consumers to create, personalize, and share original content.  The Company's campaigns can rapidly raise awareness, provide brand lift, and drive consideration and trial.  It's content worth sharing.  Everything else is just an ad.

Visit: http://www.varitalk.com/

About Google Voice:

Google Voice enhances the existing capabilities of your phone, regardless of which phone or carrier you have - for free. It also gives you a single number that rings you anywhere, transcribed voicemail messages delivered to your inbox, free calls & text messages to the U.S. & Canada, and super low rates everywhere else.

Visit: http://www.google.com/googlevoice/about.html

Learn more:

http://thenextweb.com/google/2010/12/09/santa-gets-a-google-voice-number/

http://online.wsj.com/article/SB10001424052748703395204576024141664067226.html?mod=wsj_share_twitter

http://www.theregister.co.uk/2010/12/09/google_santa/

http://www.independent.co.uk/life-style/santa-uses-google-voice-to-call-your-kids-this-christmas-2159269.html

http://netted.net/2010/12/22/naughty-or-nice/#toggled

SOURCE Varitalk Holdings, LLC