PARIS, Jan. 7, 2011 /PRNewswire/ -- Political decision-makers, music companies and artists, mobile and digital experts, leading media groups, rights-owners and major investors will gather at MIDEM 2011 for top level discussions on how the music industry should address the 360 degree music experience offered by the digital and mobile world.
Under the banner 'Music Ubiquity,' talks will focus on how can artists turn this environment to their advantage and which economic models appear the most viable. To provide answers to these crucial questions, analysts, including Forrester Research, and key players from across the wider music industry will all be present at MidemNet.
The inexorable march towards ubiquitous access to digitalised and omnipresent music means ever closer collaboration between the various members of the value chain and the music industry. The whole of this spectrum will be represented at MidemNet: artists (David Guetta, Imogen Heap, Damian Kulash); political decision-makers (European Commissioner Michel Barnier; Managing Director of the World Intellectual Property Organisation, Francis Gurry, who will outline the conditions for implementing a simple global licence system for music); key movers in the digital and mobile arena (including Tim Schaaff, President of Sony Network Entertainment, creator of the new streaming content distribution model Qriocity; Lee Epting, Director of content services at Vodafone Group, and Naveen Selvadurai, co-founder of Foursquare, who between them will explain how to reach new audiences efficiently with powerful platforms); major investors (Saul Klein, Partner with Index Ventures), leading media groups (Vivendi); representatives of the traditional industry including leading publishers, managers, labels (notably Pias, Warner Bros. Records, Merlin, Universal Music Publishing Group, STIM, Domino Recording Company, Nettwerk Music Group, Sony Music Entertainment).
"From David Guetta to Michel Barnier and from Tim Schaaff to Jean-Bernard Levy, MidemNet will this year welcome speakers of the highest order, all from extremely varied backgrounds and each playing a very different role for the music industry. Nonetheless, they are today more than ever seeking ways to work closer together," said Dominique Leguern, Director of MIDEM. "To attain this ubiquity of access so desired not just by fans of mobile music, but also by artists and a majority of industry executives, MidemNet's impressive line-up will contribute to thinking on consolidation of economic models in this new environment, which concerns the entire music industry."
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Note to editors
ABOUT REED MIDEM
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.
Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.
Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.
Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.
SOURCE Reed MIDEM