Shopatron to Make Major Upgrade Announcement Jan. 12

Jan 04, 2011 (04:01 PM EST)

SAN LUIS OBISPO, Calif., Jan. 4, 2011 /PRNewswire/ -- Shopatron, the leading provider of retail-integrated eCommerce, is planning to make a major upgrade announcement next week. This announcement comes nearly a year after Shopatron surveyed customers to see how the company could improve user experience. Since then, Shopatron has heavily invested time and resources into its products and services.


"We are very excited about this upcoming announcement," said Ed Stevens, Founder and CEO of Shopatron, "It's going to allow us to offer even more value to our customers."

Shopatron already offers brands a retail-friendly way to sell directly to consumers. Using Shopatron's patent-pending platform, manufacturers are able to capture sales on their website and pass them to authorized retailers for delivery or in-store pickup. It's a cost-effective, global eCommerce model that actually turns channel conflict into more sales.

In 2010, Shopatron added well over 250 new brands to its long list of clients, which includes Callaway Golf, Suzuki and Johnson Outdoors. In addition to this growth, Shopatron implemented many new programs and enhancements including improved website performance.

"2010 was a big year for Shopatron in terms of growth and development," Stevens said. "We are expecting even more for 2011."

For the announcement, Shopatron has developed a communications campaign utilizing the humorous illustrations of Randy Glasbergen, best known for the daily comic, The Better Half. The campaign uses web, video and direct mail.

Visit for announcement updates, and follow Shopatron on Twitter and Facebook.


Founded in 2001, Shopatron is the leading retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's retail-friendly solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, which enables in-store pickup capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif. For more information, call 866-625-5050 or visit

SOURCE Shopatron, Inc.